Introducing... – serie

This is a superlative graphic guide described as 'warm, witty and wise' by Jonathan Ree to an enigmatic master of twentieth-century philosophy.

Fractals are the geometry of the natural world. They're about the broken, wrinkled, wiggly world- the uneven shapes of nature, unlike the idealised forms of Euclidean geometry. We see fractals everywhere; indeed, we are fractals ourselves.Fractal geometry is an extension of classical geometry which can make precise models of physical structures, from ferns to galaxies. It can describe the shape of a cloud as precisely as an architect can describe a house.Introducing Fractals traces the historical development of this mathematical discipline, explores its descriptive powers in the natural world, and then looks at the applications and the implications of the discoveries it has made. As John Archibald Wheeler, protégé of Niels Bohr, friend of Albert Einstein and mentor of Richard Feynman has said, 'No one will be considered scientifically literate tomorrow, who is not familiar with fractals.'

What connects Marliyn Monroe, Disneyworld, "The Satanic Verses" and cyber space? Answer: Postmodernism. But what exactly is postmodernism?This Graphic Guide explains clearly the maddeningly enigmatic concept that has been used to define the world's cultural condition over the last three decades.Introducing Postmodernism tracks the idea back to its roots by taking a tour of some of the most extreme and exhilarating events, people and thought of the last 100 years: in art - constructivism, conceptual art, Marcel Duchamp, Jackson Pollock and Andy Warhol; in politics and history - McCarthy's witch-hunts, feminism, Francis Fukuyama and the Holocaust; in philosophy - the work of Derrida, Baudrillard, Foucault and Heidegger.The book also explores postmodernism's take on today, and the anxious grip of globalisation, unpredictable terrorism and unforeseen war that greeted the dawn of the 21st century.Regularly controversial, rarely straightforward and seldom easy, postmodernism is nonetheless a thrilling intellectual adventure. Introducing Postmodernism is the ideal guide.

Quantum theory confronts us with bizarre paradoxes which contradict the logic of classical physics.At the subatomic level, one particle seems to know what the others are doing, and according to Heisenberg's "uncertainty principle", there is a limit on how accurately nature can be observed. And yet the theory is amazingly accurate and widely applied, explaining all of chemistry and most of physics.Introducing Quantum Theory takes us on a step-by-step tour with the key figures, including Planck, Einstein, Bohr, Heisenberg and Schrodinger. Each contributed at least one crucial concept to the theory. The puzzle of the wave-particle duality is here, along with descriptions of the two questions raised against Bohr's "Copenhagen Interpretation" - the famous "dead and alive cat" and the EPR paradox. Both remain unresolved.

Freud revolutionized the way we think about ourselves. His psychoanalytic terms such as Id, Ego, libido, neurosis and Oedipus Complex have become a part of our everyday vocabulary.But do we know what they really mean?Introducing Freud successfully demystifies the facts of Freud's discovery of psychoanalysis. Irreverent and witty but never trivial, the book tells the story of Freud's life and ideas from his upbringing in 19th-century Vienna, his early medical career and his encounter with cocaine, to the gradual evolution of his theories on the unconscious, dreams and sexuality. With its combination of brilliantly clever artwork and incisive text, this book has achieved international success as one of the most entertaining and informative introductions to the father of psychoanalysis.

What is psychology? When did it begin? Where did it come from? How does psychology compare with related subjects such as psychiatry and psychotherapy? To what extent is it scientific?Introducing Psychology answers all these questions and more, explaining what the subject has been in the past and what it is now. The main "schools" of thought and the sections within psychology are described, including Introspection, Biopsychology, Psychoanalysis, Behaviourism, Comparative (Animal) Psychology, Cognitive Approaches (including the Gestalt movement), Social Psychology, Developmental Psychology and Humanism. The key figures covered include: Freud, Pavlov, Skinner, Bandura, Piaget, Bowlby, Maslow and Rogers, as well as many lesser-known but important psychologists.

Philosophers have always enjoyed asking awkward and provocative questions, such as:What is the nature of reality?What are human beings really like?What is special about the human mind and consciousness?Are we free to choose who we are and what we do?Can we prove that God exists?Can we be certain about anything at all?What is truth?Does language provide us with a true picture of the world?How should we behave towards each other?Do computers think?Introducing Philosophy is a comprehensive graphic guide to the thinking of all the significant philosophers of the Western world from Heraclitus to Derrida. It examines and explains their key arguments and ideas without being obscure or solemn. Lively and accessible, it is the perfect introduction to philosophers and philosophical ideas for anyone coming to the subject for the first time.

Why must we believe that God is dead? Can we accept that traditional morality is just a 'useful mistake'? Did the principle of 'the will to power' lead to the Holocaust? What are the limitations of scientific knowledge? Is human evolution complete or only beginning? It is difficult to overestimate the importance of Friedrich Nietzsche for our present epoch. His extraordinary insights into human psychology, morality, religion and power seem quite clairvoyant today: existentialism, psychoanalysis, semiotics and postmodernism are plainly anticipated in his writings - which are famously enigmatic and often contradictory."Introducing Nietzsche" is the perfect guide to this exhilarating and oft-misunderstood philosopher.

Meditation, Karma, Zen, Tantric and Nirvana are some of the many Buddhist ideas Westerners hear of frequently, even if their meaning has been lost in translation. This vast and complex non-theistic religion is woven into the fabric of Asian civilisations. from India to the Himalayan regions, China, Vietnam, Korea, Japan and elsewhere. What is Buddhism really all about?Introducing Buddha describes the life and teachings of the Buddha, but it also shows that enlightenment is a matter of experiencing the truth individually, and by inspiration which is passed from teacher to student. Superbly illustrated by Borin Van Loon, the book illuminates this process through a rich legacy of stories, explains the practices of meditation, Taoism and Zen, and goes on to describe the role of Buddhism in modern Asia and its growing influence on Western thought.

Logic is the backbone of Western civilization, holding together its systems of philosophy, science and law. Yet despite logic's widely acknowledged importance, it remains an unbroken seal for many, due to its heavy use of jargon and mathematical symbolism.This book follows the historical development of logic, explains the symbols and methods involved and explores the philosophical issues surrounding the topic in an easy-to-follow and friendly manner. It will take you through the influence of logic on scientific method and the various sciences from physics to psychology, and will show you why computers and digital technology are just another case of logic in action.

Capitalism now dominates the globe, both in economics and ideology, shapes every aspect of our world and influences everything from laws, wars and government to interpersonal relationships. Introducing Capitalism tells the story of its remarkable and often ruthless rise, evolving through strife and struggle as much as innovation and enterprise. Dan Cryan and Sharron Shatil, with Piero's brilliant graphics, cover the major economic, social and political developments that shaped the world we live in, such as the rise of banking, the founding of America and the Opium Wars.The book explores the leading views for and against, including thinkers like Adam Smith, Karl Marx, Theodor Adorno and Milton Friedman, the connections between them and their historical context. Few ideas have had as much impact on our everyday lives as capitalism. Introducing Capitalism is the essential companion.

From the medicine we take, the treatments we receive, the aptitude and psychometric tests given by employers, the cars we drive, the clothes we wear to even the beer we drink, statistics have given shape to the world we inhabit. For the media, statistics are routinely 'damning', 'horrifying', or, occasionally, 'encouraging'. Yet, for all their ubiquity, most of us really don't know what to make of statistics. Exploring the history, mathematics, philosophy and practical use of statistics, Eileen Magnello - accompanied by Bill Mayblin's intelligent graphic illustration - traces the rise of statistics from the ancient Babylonians, Egyptians and Chinese, to the censuses of Romans and the Greeks, and the modern emergence of the term itself in Europe. She explores the 'vital statistics' of, in particular, William Farr, and the mathematical statistics of Karl Pearson and R.A. Fisher.She even tells how knowledge of statistics can prolong one's life, as it did for evolutionary biologist Stephen Jay Gould, given eight months to live after a cancer diagnoses in 1982 - and he lived until 2002. This title offers an enjoyable, surprise-filled tour through a subject that is both fascinating and crucial to understanding our world.

A superlative, fascinating graphic account of Albert Einstein's strange world and how his legacy has been built upon since.It is now more than a century since Einstein's theories of Special and General Relativity began to revolutionise our view of the universe. Beginning near the speed of light and proceeding to explorations of space-time and curved spaces, Introducing Relativity plots a visually accessible course through the thought experiments that have given shape to contemporary physics.Scientists from Isaac Newton to Stephen Hawking add their unique contributions to this story, as we encounter Einstein's astounding vision of gravity as the curvature of space-time and arrive at the breathtakingly beautiful field equations. Einstein's legacy is reviewed in the most advanced frontiers of physics today - black holes, gravitational waves, the accelerating universe and string theory.

Michel Foucault's work was described at his death as 'the most important event of thought in our century'. As a philosopher, historian and political activist, he certainly left behind an enduring and influential body of work, but is this acclaim justified? "Introducing Foucault" places his work in its turbulent philosophical and political context, and critically explores his mission to expose the links between knowledge and power in the human sciences, their discourses and institutions. This book explains how Foucault overturned our assumptions about the experience and perception of madness, sexuality and criminality, and the often brutal social practices of confinement, confession and discipline. It also describes Foucault's engagement with psychiatry and clinical medicine, his political activism and the transgressive aspects of pleasure and desire that he promoted in his writing.

As we find ourselves at the cusp of an economic downturn, there has been a clear reinvigoration of Keynesian economics as governments are attempting to stimulate the market through public funds. Forming his economic theories in the wake of the Great Depression, John Maynard Keynes argued that a healthy economy depended on the total spending of consumers, business investors and, most importantly, governments too. Keynes formulated that governments should take control of the economy in the short term, rather than relying on the market, because, as he eloquently put it 'in the long run, we are all dead'. This graphic guide is the ideal introduction to one of the most influential economists of the 20th century, at a time when his theories may be crucial to our economic survival. Through a deft mixture of words and images, "Introducing Keynes" is a timely, accessible and enjoyable read.

Islam is one of the world's great monotheistic religions. Islamic culture, spanning 1,500 years, has produced some of the finest achievements of humanity. Yet the religion followed by a fifth of humankind is too often seen in the West in terms of fundamentalism, bigotry and violence- a perception that couldn't be more wrong.Introducing Islam recounts the history of Islam from the birth of Prophet Muhammad in the 6th century to its status as a global culture and political force today. Charting the achievements of Muslim civilisation, it explains the nature and message of the Qur'an, outlines the basic features of Islamic law, and assesses the impact of colonialism on Muslim societies.Ziauddin Sardar and Zafar Abbas Malik show how Muslims everywhere are trying to live their faith and are shaping new Islamic ideas and ideals for a globalised world.

Covering thinkers from Aristotle to Saussure and Chomsky, "Introducing Linguistics" reveals the rules and beauty that underlie language, our most human skill.

'An ideal introduction [to Stephen Hawking]' - Independent'Astonishingly comprehensive - clearer than Hawking himself' - FocusStephen Hawking was a world-famous physicist with a cameo in The Simpsons on his CV, but outside of his academic field his work was little understood. To the public he was a tragic figure - a brilliant scientist and author of the 9 million-copy-selling A Brief History of Time, and yet spent the majority of his life confined to a wheelchair and almost completely paralysed.Hawking's major contribution to science was to integrate the two great theories of 20th-century physics: Einstein's General Theory of Relativity and Quantum Mechanics.J.P. McEvoy and Oscar Zarate's brilliant graphic guide explores Hawking's life, the evolution of his work from his days as a student, and his breathtaking discoveries about where these fundamental laws break down or overlap, such as on the edge of a Black Hole or at the origin of the Universe itself.