This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.

As the position of nonprofit ED becomes more demanding, there is a need for an up-to-date resource. This revised edition of the best-selling book is filled with management advice for succeeding as an executive director. This new edition includes thoroughly updated information and new content. It covers topics on timely issues and practical strategies including: Avoiding Burnout, Accountability, Professional Networking, Financial Literacy, Measuring Effectiveness, and much more. Ideal for ED’s and board members, the book also includes new cases and stories from the field and “practical tips” sidebars.

This best-selling nuts-and-bolts workbook, now in its second edition, has become the gold standard for nonprofit managers and boards who must work through the budget cycle. The book offers practical tools and guidance for completing each step of the budgeting process. Designed to be comprehensive and easy to use, The Budget-Building Book for Nonprofits provides everything budgeters and nonfinancial managers need to prepare, approve, and implement their own budgets. Includes new chapters on Zero-Based and Capital Budgeting as well as an accompanying website with spreadsheets, worksheets and a new budget-building software, the CMS Nonprofit Budget Builder, designed to help you implement the concepts in the book. The software includes an expandable standard chart of accounts (COA) and will aid in building, organizing, tracking and planning budgets.

How to access the power and profitability of pro bono resources Savvy nonprofits use strategic management, marketing, technology, leadership to be competitive. With strapped budgets, many nonprofits cannot afford to pay for these resources.  However, businesses are an often overlooked as an effective source of skilled professionals who can supply the needed skills. This book shares the acclaimed Taproot Foundation?s pro bono best practices and shows nonprofit managers to apply them to their own unique challenges in a low-to-no-cost way.  The author offers keys to identifying opportunities for using pro bono sources, recruiting pro bono resources, and managing pro bono projects effectively. Reveals how a nonprofit can partner with a global corporations to further their mission in an effective and low-cost manner Aaron Hurst is the president and founder of the Taproot Foundation who pioneered a new field in community investment and continually breaks new ground through its signature, catalytic programs designed for the emerging global pro bono marketplace Gives nonprofit managers and staff the keys to identifying opportunities for using pro bono resources Taproot?s Aaron Hurst offers a hands-on guide to managing and engaging pro bono resources directed at nonprofit organizations.

Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention?In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways.Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adaptingUp-to-date guidance on communicating in a fast-paced, multichannel worldHow to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing contentReal-world examples from 100+ nonprofits of all sizes and missions This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.

How to Write Successful Fundraising AppealsNow in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick’s guidelines, your direct mail and online fundraising campaigns will produce better results, year after year. Written in an easy-to-read style, the book is filled with practical techniques, proven approaches, and illustrative examples of both successful and unsuccessful appeals based on the authors’ wealth of experience fundraising for hundreds of nonprofits. Step-by-step and appeal by appeal, the book shows how to navigate the fundraising appeal process with ease. To meet the demands of today’s socially connected donors, this new edition explains how to mesh today’s online technologies with direct mail to produce optimal fundraising results. You’ll learn how to use e-mail, websites, Facebook, Twitter, and mobile technology to recruit more donors and raise more money. The book includes current research on timely topics such as online vs. offline behavior, online giving statistics, demographics, and best practices in integrated fundraising. If you’re a nonprofit professional eager to master the latest methods in fundraising, or simply need to write direct mail appeals for your organization, How to Write Successful Fundraising Appeals will help you hone your skills and create appeals that will hit the mark every time.

Putting People First in Social Change OrganizationsThe Talent Development Platform is about results driven talent development for social change. Written by seasoned nonprofit experts, this book provides a holistic process for creating an in-house training and talent development program. The Talent Development Platform offers organizations the tools for ensuring their professional development systems are successful through regular feedback loops, tailored for learning styles, and specific to their organization.  Detailed case studies provide insight into the strategies used by organizations that have implemented the Talent Development Platform, and interviews with experts in the field give readers a handle on the most current thinking. Robust resource guides facilitate the talent development process, and online access to the Talent Development Platform and assessments help streamline the workflow.Social change organizations make the most of limited resources, but often overlook developing the talent they already have. This book gives readers a plan for finding and nurturing their internal talent to reduce turnover and improve organizational efficiency. More specifically the book helps organizations: Develop organizational, department, and position specific competencies.Create and revise job descriptions.Assess staff and volunteer proficiency levels with created competencies.Determine staff and volunteer learning styles.Establish professional development goals and objectives tied to strategic goals.Implement professional development with on the job learning, mentoring, and training.Calculate a return on talent investment.Evaluate talent development implementation and proficiency level changes.Implementing the Talent Development Platform provides organizations with tangible benefits in the form of lower turnover and greater output (without the burnout) from employees and volunteers, as well as intangible benefits that make organizations more attractive to top talent.

The gold standard “how-to” manual for writing a winning grant application or proposal, thoroughly updated and revised In the newly revised sixth edition of Winning Grants Step by Step: The Complete Workbook for Planning, Developing and Writing Successful Proposals, a team of veteran nonprofit leaders delivers the most up-to-date and straightforward version of this book yet. This easy-to-read manual enables individuals and organizations alike to combine concepts and research into a strong, effective proposal. The latest edition explores some of the most relevant developments that have occurred over the last five years, including: New information and strategies for prospect research, including state-of-the art databases and AI-enabled research and prospectingHow to use AI for research and writing in a ways that are ethical, transparent, strategic, and efficientUpdated resources and information for electronically submitted grantsUpdated guidelines and tips for federal, state, and local government grants in the USNew information about the increasing popularity of Donor Advised Funds (DAFs)Updated discussions about mega-donors (like Mackenzie Scott and Melinda Gates) and how they givePerfect for nonprofit executives, professionals, fundraisers, grant and proposal writers, and other stakeholders, Winning Grants Step-by-Step is the most clear-cut and simplified “how-to” guide to writing a winning proposal that incorporates the latest changes in the philanthropic sector and nonprofit community.

This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.

As the position of nonprofit ED becomes more demanding, there is a need for an up-to-date resource. This revised edition of the best-selling book is filled with management advice for succeeding as an executive director. This new edition includes thoroughly updated information and new content. It covers topics on timely issues and practical strategies including: Avoiding Burnout, Accountability, Professional Networking, Financial Literacy, Measuring Effectiveness, and much more. Ideal for ED’s and board members, the book also includes new cases and stories from the field and “practical tips” sidebars.

This best-selling nuts-and-bolts workbook, now in its second edition, has become the gold standard for nonprofit managers and boards who must work through the budget cycle. The book offers practical tools and guidance for completing each step of the budgeting process. Designed to be comprehensive and easy to use, The Budget-Building Book for Nonprofits provides everything budgeters and nonfinancial managers need to prepare, approve, and implement their own budgets. Includes new chapters on Zero-Based and Capital Budgeting as well as an accompanying website with spreadsheets, worksheets and a new budget-building software, the CMS Nonprofit Budget Builder, designed to help you implement the concepts in the book. The software includes an expandable standard chart of accounts (COA) and will aid in building, organizing, tracking and planning budgets.

How to access the power and profitability of pro bono resources Savvy nonprofits use strategic management, marketing, technology, leadership to be competitive. With strapped budgets, many nonprofits cannot afford to pay for these resources.  However, businesses are an often overlooked as an effective source of skilled professionals who can supply the needed skills. This book shares the acclaimed Taproot Foundation?s pro bono best practices and shows nonprofit managers to apply them to their own unique challenges in a low-to-no-cost way.  The author offers keys to identifying opportunities for using pro bono sources, recruiting pro bono resources, and managing pro bono projects effectively. Reveals how a nonprofit can partner with a global corporations to further their mission in an effective and low-cost manner Aaron Hurst is the president and founder of the Taproot Foundation who pioneered a new field in community investment and continually breaks new ground through its signature, catalytic programs designed for the emerging global pro bono marketplace Gives nonprofit managers and staff the keys to identifying opportunities for using pro bono resources Taproot?s Aaron Hurst offers a hands-on guide to managing and engaging pro bono resources directed at nonprofit organizations.

Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention?In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways.Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adaptingUp-to-date guidance on communicating in a fast-paced, multichannel worldHow to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing contentReal-world examples from 100+ nonprofits of all sizes and missions This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.

How to Write Successful Fundraising AppealsNow in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick’s guidelines, your direct mail and online fundraising campaigns will produce better results, year after year. Written in an easy-to-read style, the book is filled with practical techniques, proven approaches, and illustrative examples of both successful and unsuccessful appeals based on the authors’ wealth of experience fundraising for hundreds of nonprofits. Step-by-step and appeal by appeal, the book shows how to navigate the fundraising appeal process with ease. To meet the demands of today’s socially connected donors, this new edition explains how to mesh today’s online technologies with direct mail to produce optimal fundraising results. You’ll learn how to use e-mail, websites, Facebook, Twitter, and mobile technology to recruit more donors and raise more money. The book includes current research on timely topics such as online vs. offline behavior, online giving statistics, demographics, and best practices in integrated fundraising. If you’re a nonprofit professional eager to master the latest methods in fundraising, or simply need to write direct mail appeals for your organization, How to Write Successful Fundraising Appeals will help you hone your skills and create appeals that will hit the mark every time.

Putting People First in Social Change OrganizationsThe Talent Development Platform is about results driven talent development for social change. Written by seasoned nonprofit experts, this book provides a holistic process for creating an in-house training and talent development program. The Talent Development Platform offers organizations the tools for ensuring their professional development systems are successful through regular feedback loops, tailored for learning styles, and specific to their organization.  Detailed case studies provide insight into the strategies used by organizations that have implemented the Talent Development Platform, and interviews with experts in the field give readers a handle on the most current thinking. Robust resource guides facilitate the talent development process, and online access to the Talent Development Platform and assessments help streamline the workflow.Social change organizations make the most of limited resources, but often overlook developing the talent they already have. This book gives readers a plan for finding and nurturing their internal talent to reduce turnover and improve organizational efficiency. More specifically the book helps organizations: Develop organizational, department, and position specific competencies.Create and revise job descriptions.Assess staff and volunteer proficiency levels with created competencies.Determine staff and volunteer learning styles.Establish professional development goals and objectives tied to strategic goals.Implement professional development with on the job learning, mentoring, and training.Calculate a return on talent investment.Evaluate talent development implementation and proficiency level changes.Implementing the Talent Development Platform provides organizations with tangible benefits in the form of lower turnover and greater output (without the burnout) from employees and volunteers, as well as intangible benefits that make organizations more attractive to top talent.

The gold standard “how-to” manual for writing a winning grant application or proposal, thoroughly updated and revised In the newly revised sixth edition of Winning Grants Step by Step: The Complete Workbook for Planning, Developing and Writing Successful Proposals, a team of veteran nonprofit leaders delivers the most up-to-date and straightforward version of this book yet. This easy-to-read manual enables individuals and organizations alike to combine concepts and research into a strong, effective proposal. The latest edition explores some of the most relevant developments that have occurred over the last five years, including: New information and strategies for prospect research, including state-of-the art databases and AI-enabled research and prospectingHow to use AI for research and writing in a ways that are ethical, transparent, strategic, and efficientUpdated resources and information for electronically submitted grantsUpdated guidelines and tips for federal, state, and local government grants in the USNew information about the increasing popularity of Donor Advised Funds (DAFs)Updated discussions about mega-donors (like Mackenzie Scott and Melinda Gates) and how they givePerfect for nonprofit executives, professionals, fundraisers, grant and proposal writers, and other stakeholders, Winning Grants Step-by-Step is the most clear-cut and simplified “how-to” guide to writing a winning proposal that incorporates the latest changes in the philanthropic sector and nonprofit community.