LID Publishing Inc. – serie

Brands and Rousers provides a clear guide to succeeding in a turbulent market with practical insights and examples from organizations that have successfully developed their business, brands, and success. Luis Gallardo leads us through the 6 R's and shows us how leaders can think holistically but act personally. Given the competitiveness of global and local markets, the pace of change in business and the sudden emergence of unprecedented challenges and opportunities, there is an overriding need for leadership that is flexible, capable, and dynamic. If there is one lesson for organizations from recent events, it's this: it is not simply what we know that matters, but how we react to what we do not know. In practice, this means succeeding in six broad areas: leading with a purpose and reason, generating and maximizing revenues, rousing people and dreams, building relationships, maximizing a good reputation, and becoming resilient - the 6 R's for success.

As the author says: "I have spent a lifetime studying the psychology of people and work, marvelling at how much trouble we can get into when we don't understand ourselves and what makes other people tick." The Conscious Leader brings you the nine principles and practices needed to create a wide-awake and productive workplace. Doing business today requires navigating the psychological terrain of people at work: egos that run amok and put personal success ahead of corporate achievement; palpable, underlying anger that surfaces in response to company policies; ill treatment by one particular manager, or your own grandstanding; and fear so contagious that people spend most of their time trying to keep their jobs instead of doing their jobs. In the incredible pressure cooker that is the modern workplace, how do you keep your eyes on a ball that is increasingly invisible? By understanding basic psychology of people at work, you can gain the essential knowledge needed to create a more successful and productive team.