Major Themes in English Studies – serie
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18 181 kr
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This landmark four-volume collection traces the development of language and gender from its original associations with second-wave feminism to its more recent alignment with postmodern approaches to feminism.Language and Gender is fully indexed and has a comprehensive introduction, newly written by the editor, which highlights key themes that have persisted across different historical periods and places the collected material in its intellectual context. It is an essential work of reference and is destined to be valued by scholars and students as a vital one-stop research and pedagogic resource.
19 007 kr
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Advertising is one of the most prominent, powerful, and ubiquitous contemporary uses of language. Its seductive and controversial quality has attracted consistent and intense attention across a range of academic disciplines including linguistics, media studies, politics, semiotics, and sociology.The reasons for this academic interest are far from superficial. The study of advertising brings together many of the key social and political issues of our time: the new capitalism; globalization; overconsumption and the environment; cultural and individual identities; and the communications revolution. It provides insight into the ideologies and values of contemporary societies.Advertising’s creative use of language makes it a particularly rich site for language and discourse analysis. Operating in all media and exploiting the interaction between word, sound, and image, it provides a key location for studies of multimodal communication. Simultaneously poetic and commercial, it raises questions about the nature of creativity and art.Ever since the intensification of advertising in the 1950s, leading scholars have analysed its use of language. This new four-volume Routledge Major Work brings together for the first time the most seminal and controversial works, allowing users to obtain a wide and inclusive view of this rewarding topic. It will be welcomed by scholars and other researchers in the field as an invaluable ‘mini library’ on the language of advertising.
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The intrinsic link between language and politics has long been recognized (for example, Aristotle wrote ‘… that man is more of a political animal than bees or any other gregarious animals is evident. Nature, as we often say, makes nothing in vain, and man is the only animal whom she has endowed with the gift of speech’ (Politics, 1, 2)). It remains a broad, flourishing, and highly contested area of academic study. On the one hand, it analyses how politicians use language, applying approaches which range from traditional rhetoric to Critical Discourse Analysis (CDA). On the other hand, it is also concerned with the political dimension that is arguably inherent in the use of all language.Language and Politics, a new title the Routledge series, Major Themes in English Studies, addresses the need for an authoritative reference work to make sense of this rapidly growing and ever more complex corpus of scholarly literature. Edited by John E. Joseph, a prominent scholar in the field, and author of the subject’s leading textbook, this new Major Work from Routledge brings together in four volumes the foundational and the very best cutting-edge scholarship to provide a synoptic view of many of the key issues and current debates.Volumes I and II collect the best and most influential work on the language of politics. These two volumes include the key work analysing political texts or arguing that political language is inherently propagandistic. Especially in recent years, the fundamentally political nature of language has been reasserted and Volumes III and IV gather the essential scholarship examining how language itself is politically constructed or used.Language and Politics is fully indexed and has a comprehensive introduction, newly written by the editor, which places the collected material in its historical and intellectual context. It is an essential work of reference and is destined to be valued by scholars and students as a vital one-stop research and pedagogic resource.