Mal Warwick Fundraising Series – serie

A NONPROFIT SURVIVAL KIT for HARD TIMES"This is a must-read for all of us in fundraising. Mal Warwick includes practical approaches for difficult economic times, from zero-based thinking about our programs to strategies for relating to our donors and making certain our fundraising programs are prepared to succeed not only now but when the economy recovers."—Eugene R. Tempel, president, Indiana University Foundation"Brilliant! No nonprofit organization can afford to ignore the insightful advice Mal Warwick offers in this concise and eminently readable book. It's practical, down-to-earth, and addresses the complex, real-world challenges of raising money in tough times."—Ben Jealous, president, NAACP"Fundraising When Money Is Tight is an important book in a difficult time for all. This is the right book for anyone who is committed to advancing the public good."—Jane Wales, founder, Global Philanthropy Forum, and vice president, Aspen Institute"This is a must-read book by any fundraising manager. It's timely, it's a good read, and the moment I put it down I made sure my managers got focused, got real, and got with the project today."—Mark Astarita, director of fundraising, British Red Cross

In this practical and engaging guide, top fundraising consultantMal Warwick introduces an entirely new and revolutionary approachto fundraising strategy and planning. He shows nonprofitorganizations how to set fundraising goals based on mission and howto select, implement, and stay with the right strategies to meetthose goals. His five fundamental fundraising strategies areGrowth, Involvement, Visibility, Efficiency, and Stability (GIVES),all of which link directly to specific and appropriate fundraisinggoals. The decision as to which strategy to use springs from theorganization's mission, and all fundraising activities are focusedon fulfilling that mission. Through real-world examples, Warwick shows readers how to choosea primary strategy that will drive both long-term fundraisingplanning and day-to-day fundraising activities. He then takes themstep by step through the process of integrating the strategy intocurrent operations, evaluating its progress, and sticking to thechosen strategy while facing the inevitable changes, obstacles, andsetbacks that nonprofits encounter every day. He also providesself-tests to help readers determine which strategy and tacticswill be most effective for their organizations. The FiveStrategies for Fundraising Success ensures that organizationsmake informed, productive decisions about their futures.

A hands-on workbook to guide you through a revolutionary approach to mission-based strategic planning! In Ten Steps to Fundraising Success, two of the country's leading fundraising experts Mal Warwick and Stephen Hitchcock show you how to implement a fundraising strategy that goes beyond simply raising money to meet your organization's financial requirements. Step-by-step, Warwick and Hitchcock show you how to develop a mission-driven fundraising strategy that is based on Warwick's highly successful Five Strategies approach. The workbook and CD-ROM -- which can be used independently or in conjunction with The Five Strategies for Fundraising Success -- offer you the additional advantages of electing and crafting your own strategic plans right on the page, and analyzing the results.

In this second edition of the popular Fundraising on the Internet, Mal Warwick, Ted Hart, Nick Allen, and a sterling group of experts in the field have completely rewritten the first-ever hands-on guide for navigating the ever-changing world of fundraising on the Internet. This no-nonsense book gets beyond the hype and hyperbole, and takes into account the new realities of the post dot.com crash marketplace to offer solid advice on how to use technology to raise funds.

Set is made up of:ISBN 0787949949 / 9780787949945 - The Five Strategies for Fundraising Success: A Mission-Based Guide to Achieving Your GoalsISBN 0787956740 / 9780787956745 - Ten Steps to Fundraising Success: Choosing the Right Strategy for Your Organization