Marketing Management S. – serie

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1. 

   Stakeholder Marketing

   Av Patricia L. Rees, Phil Harris

   Häftad, 2031

   280 kr

   Kommande

   The philosophical underpinning of this book is that all organizations need to be aware of their stakeholders (shareholders) and know how to communicate with and manage them. Using a number of contemporary case studies both as examples and employing vignettes to outline core areas of theory, the …