Morgan Kaufmann Series in Data Management Systems – serie

Fuzzy Modeling and Genetic Algorithms for Data Mining and Exploration is a handbook for analysts, engineers, and managers involved in developing data mining models in business and government. As you’ll discover, fuzzy systems are extraordinarily valuable tools for representing and manipulating all kinds of data, and genetic algorithms and evolutionary programming techniques drawn from biology provide the most effective means for designing and tuning these systems.You don’t need a background in fuzzy modeling or genetic algorithms to benefit, for this book provides it, along with detailed instruction in methods that you can immediately put to work in your own projects. The author provides many diverse examples and also an extended example in which evolutionary strategies are used to create a complex scheduling system.

Whether you are a software developer, systems architect, data analyst, or business analyst, if you want to take advantage of data mining in the development of advanced analytic applications, Java Data Mining, JDM, the new standard now implemented in core DBMS and data mining/analysis software, is a key solution component. This book is the essential guide to the usage of the JDM standard interface, written by contributors to the JDM standard.

Advanced SQL:1999 - Understanding Object-Relational and Other Advanced Features is the practitioner's handbook to the standard's advanced features. It is not a re-presentation of the standard, but rather an authoritative, in-depth guide to its practical application. Like its companion, SQL:1999 - Understanding Relational Language Components, which explained the standard's basic features, this book will show you how to make your applications both effective and standard-compliant. This handy reference has a modular format so you can explore specific topics with ease. It is equally useful to those upgrading from earlier versions of SQL and those with no previous experience. Written by the standard's distinguished editor, Advanced SQL:1999 will complete your knowledge and support your skills like no other book can.

At 70 terabytes and growing, Wal-Mart's data warehouse is still the world's largest, most ambitious, and arguably most successful commercial database. Written by one of the key figures in its design and construction, Data Warehousing: Using the Wal-Mart Model gives you an insider's view of this enormous project. Continuously drawing from this example, the author teaches you the general principles and specific techniques you need to understand to be a valuable part of your organization's own data warehouse project, however large or small. You'll emerge with a practical understanding of both the business and technical aspects of building a data warehouse for storing and accessing data in a strategically useful way.What further sets this book apart is its focus on the informational needs of retail companies-including both market and organizational issues that affect the data's collection and use. If retail is your field, this book will prove especially valuable as you develop and implement your company's ideal data warehouse solution.

You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer.Happy with your purchases? The retailer certainly is, and if you are too, you both can be said to be the beneficiaries of "customer intimacy" achieved through the transformation of data collected during this visit or stored from previous visits into real business intelligence that can be exercised in real time.Data Warehousing and Business Intelligence for e-Commerce is a practical exploration of the technological innovations through which traditional data warehousing is brought to bear on this and other less modest e-commerce applications, such as those at work in B2B, G2C, B2G, and B2E models. The authors examine the core technologies and commercial products in use today, providing a nuts-and-bolts understanding of how you can deploy customer and product data in ways that meet the unique requirements of the online marketplace-particularly if you are part of a brick-and-mortar company with specific online aspirations. In so doing, they build a powerful case for investment in and aggressive development of these approaches, which are likely to separate winners from losers as e-commerce grows and matures.

Tuning your database for optimal performance means more than following a few short steps in a vendor-specific guide. For maximum improvement, you need a broad and deep knowledge of basic tuning principles, the ability to gather data in a systematic way, and the skill to make your system run faster. This is an art as well as a science, and Database Tuning: Principles, Experiments, and Troubleshooting Techniques will help you develop portable skills that will allow you to tune a wide variety of database systems on a multitude of hardware and operating systems. Further, these skills, combined with the scripts provided for validating results, are exactly what you need to evaluate competing database products and to choose the right one.

Ashley Friedlein's first book, Web Project Management: Delivering Successful Commercial Web Sites, became a bestseller and an essential reference for Web professionals developing new sites. Maintaining and Evolving Successful Commercial Web Sites addresses the realities of successful sites today, namely the notion that maintaining and evolving a site is actually a bigger commitment than launching it. Management wants to maximize returns and obtain reliable performance data, customers demand better service and insist on sites that are more advanced yet easier to use, and the Web site must increasingly be integrated with the entire business even as the amount of information it handles continues to grow.Maintaining and Evolving Successful Commercial Web Sites focuses more on process, reality, and pragmatism and less on strategic theory. It provides the reader with the knowledge, tools, approaches, and processes to manage key site maintenance and evolution projects, providing answers to the following questions:*How can I better manage changes and updates to the Web site?*How can I scale up to allow more contributions to the site and more content and still maintain quality and control?*What is content management and how do I go about it?*How do I go about personalization or community building?*What is Customer Relationship Management (CRM) and how do I actually do it online?*How do I measure and report on how well the site is doing?*How do I avoid information overload?*How do I maximize the value the site creates?The book includes case studies to demonstrate candidly how the issues discussed in the book translate into reality.

The most prominent Web applications in use today are data-intensive. Scores of database management systems across the Internet access and maintain large amounts of structured data for e-commerce, on-line trading, banking, digital libraries, and other high-volume sites.Developing and maintaining these data-intensive applications is an especially complex, multi-disciplinary activity, requiring all the tools and techniques that software engineering can provide. This book represents a breakthrough for Web application developers. Using hundreds of illustrations and an elegant intuitive modeling language, the authors—all internationally-known database researchers—present a methodology that fully exploits the conceptual modeling approach of software engineering, from idea to application. Readers will learn not only how to harness the design technologies of relational databases for use on the Web, but also how to transform their conceptual designs of data-intensive Web applications into effective software components.

"This book is a boon to technology professionals who are responsible for global integration projects. Faced with the mind-boggling complexities of standardizing global data, global processes and global e-commerce, even the most experienced professionals are often at a loss. James Bean has created an extraordinary compilation of standards information, and provided his insight on how to resolve complex integration problems. This book will benefit IT community at large, and I would encourage both specialists and novices alike to bring this book into their personal libraries." -- Arka Mukherjee, Ph.D., CEO, Global IDs Inc.A practitioner's guide to developing global e-commerce sites, focusing on the design and engineering of Web forms for global data collection and alignment with widely recognized international standards, XML structures, and XML vocabularies. The author describes the globalization problem, identifies common design errors, provides a representative scenario, and introduces effective solutions and techniques.Structured around a practical, "real-world" theme, this book is written for the hands-on practicioner in any mid- to large-sized company engaging in international ecommerce (B2C, B2B, etc.)

"The book addresses a sorely missing set of considerations in the real world... This is a very timely book."-Peter Herzum, author of Business Component Factory and CEO of Herzum SoftwareXML is a tremendous enabler for platform agnostic data and metadata exchanges. However, there are no clear processes and techniques specifically focused on the engineering of XML structures to support reuse and integration simplicity, which are of particular importance in the age of application integration and Web services. This book describes the challenges of using XML in a manner that promotes simplification of integration, and a high degree of schema reuse. It also describes the syntactical capabilities of XML and XML Schemas, and the similarities (and in some cases limitations) of XML DTDs. This book presents combinations of architectural and design approaches to using XML as well as numerous syntactical and working examples.

·This is the only book that demonstrates how to develop a business rules engine. Covers user requirements, data modeling, metadata, and more.·A sample application is used throughout the book to illustrate concepts. The code for the sample application is available online at http://www.refdataportal.com. ·Includes conceptual overview chapters suitable for management-level readers, including general introduction, business justification, development and implementation considerations, and more.