New Approaches to Applied Linguistics – serie

The Olympic torch relay held before the 2008 Games was the moment when East met West on the media stage. This book analyses the torch relay and its representation, offering a discursive construction of Olympic ideology by and through the media in both East and West. The author argues that the discourse used by the media in different social contexts reflected the diversity of ideologies and cultural values with which the Olympic flame was imbued.A corpus-based Discourse-Historical Approach in Critical Discourse Analysis (DHA-CDA) is applied to media discourse in the United Kingdom and in China to examine the complexity, contradiction and conflicts in linguistic interpretations of Olympic ideology. Corpora drawn from the China Daily, BBC News and The Guardian are described, interpreted in their linguistic contexts, and then explained in terms of the broader historical and socio-political contexts surrounding the dynamic life of the Olympic torch relay. This unique study sheds light on the significance of the Olympic Games for East-West media discourse and analysis.

Many countries have national policies in relation to English language teaching that are monitored through standardized tests, and students performance in these tests may have a significant impact on their career prospects. When such high stakes become attached to a language test, it begins to play a far greater role than originally intended.A preeminent example is the College English Test (CET), taken biannually by upwards of ten million students in China, which makes it the worlds largest national English test. Its impact is evident in many areas of Chinese society. Specified grades on the CET are requirements for graduation from universities, many job applications and even some residence permits. Consolidated CET results are widely used for rating teachers for promotion and for competitively grading institutions, hence influencing strategic planning by universities, government departments and companies, particularly those engaged in publishing or bookselling. The CET has, furthermore, given rise to a highly organized cheating industry, which is the subject of frequent governmental disclaimers and warnings.This book reports on an extensive study of the impact of the CET in China, both on the lives of students and teachers and on educational and governmental institutions. The authors also draw theoretical and practical implications from their study for educational planners in other countries.