New Rules Social Media Series – serie
Visar alla böcker i serien New Rules Social Media Series. Handla med fri frakt och snabb leverans.
4 produkter
4 produkter
Del 2 - New Rules Social Media Series
Get Seen
Online Video Secrets to Building Your Business
Inbunden, Engelska, 2010
186 kr
Skickas inom 5-8 vardagar
The era of online video has arrived—now make it work for your business In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well as customer engagement. So how do you want to fit into the new online video universe?The must-have guide, Get Seen by Steve Garfield, the "Paul Revere of video blogging," offers a quick and complete toolkit to get you up to speed on the latest that online video and related media have to offer. Examines success stories of how companies have used online videoPresents a series of plans and tools that businesses can follow as they expand onto the social webProvides clear step by step directions on how to record, edit, and export videos, where to post them, how to build a community around their content, and what to do to increase views by making it go viralIf you're ready to take full advantage of online video's many benefits, Get Seen is the one resource you need.
Del 3 - New Rules Social Media Series
Social Media Metrics
How to Measure and Optimize Your Marketing Investment
Inbunden, Engelska, 2010
186 kr
Skickas inom 5-8 vardagar
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategyHow to leverage the time and effort you invest in social mediaHow to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wiredKnowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.
Del 4 - New Rules Social Media Series
Beyond Viral
How to Attract Customers, Promote Your Brand, and Make Money with Online Video
Inbunden, Engelska, 2010
183 kr
Tillfälligt slut
Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals. Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comediansForeword by veteran vlogger David Meerman ScottFirst-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox BroadcastingLearn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are makingOnline video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral.
Del 13 - New Rules Social Media Series
Content Rules
How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Häftad, Engelska, 2012
176 kr
Skickas inom 5-8 vardagar
The guide to creating engaging web content and building a loyal following, revised and updatedBlogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with othersLeverage social media and social tools to get your content and ideas distributed as widely as possibleUnderstand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategyWrite in a way that powerfully communicates your service, product, or message across various Web mediumsBoost your online presence and engage with customers and prospects like never before with Content Rules.