Non-Obvious Guides – serie

The NOG to Public Relations & Communication

A candid, engaging, and refreshingly straightforward guide to deconstructing and effectively implementing one of the most powerful yet misunderstood management functions of the modern age: public relations.

More than a century after it entered the business lexicon, the brand – and market – building potential of PR is still barely tapped into. Why? Because if business leaders don’t understand, at a fundamental level, how PR contributes to the bottom line, they’re unlikely to invest in it.

In this guide, award-winning PR strategist and teacher Shonali Burke sets the record straight about the power of PR, showing you how – when done right – it is by far the most effective way to build trust with your audiences and, as a result, transform your brand’s position, thought leadership, and market share.

In this guide, you will learn:

Shonali channels her 20+ years’ experience working with some of the most beloved brands in the world into this guide, which is extensively illustrated with anecdotes and use cases from a wide range of industry and business leaders. Whether you’re a new professional or seasoned leader, this guide will become your trusted roadmap to developing and implementing your winning PR strategy.

Why are guidebooks on technology like blockchain so useless?

Too many are filled with empty theories, fabricated frameworks and lots and lots (and lots) of useless fluff. What if you could get the advice you need from a real expert in an easy to access format you can really use? The Non-Obvious Guide To Understanding Blockchain (Without The Hype) is the guidebook you’ve been Googling for.

Within these pages you’ll get the answers to some of the most frequently asked questions about what blockchain is and how it really works. What’s the relationship between blockchain and cryptocurrency? What industries are likely to be disrupted first by blockchain technology? What practical applications are we likely to see in the near future for blockchain? How can you think strategically about applying blockchain technology to your own situation?

These are just a few of the common questions that you will get answers to in this book. Inspired by broad research and conversations with many of the most pioneering thinkers today around the power of blockchain, this is the rare guide that is at least as useful as a great YouTube video or an epic blog post … and the only way you can get this useful advice in one place.