Pathways to Multimodality - Böcker
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3 produkter
3 produkter
Multimodal Artefact Analysis in Ancient Studies
Investigating the interplay between material, pictorial, linguistic, and spatial forms of communication in Ancient Egypt and Western Asia
Inbunden, Engelska, 2026
1 761 kr
Kommande
This volume focuses on the use of multimodal communication strategies in ancient Egypt and Western Asia. It comprises thoroughly revised contributions from an international conference held at Ludwig-Maximilians-Universität Munich in 2021. It brings together archaeologists, Assyriologists, and Egyptologists, alongside scholars from contemporary media studies and visual linguistics.The concept of multimodality serves as a conceptual anchor, enabling insights into the relationships between semiotic codes, sensory modalities, and cognitive processes – past and present. Such a comparative perspective requires a reflection on terminological and theoretical-methodological issues. Several contributions acknowledge the significance of social semiotics in attaining this objective, while others explore sensory experiences and cognitive processes of perception. Detailed case studies investigate a wide range of image- and text-bearing artifacts from ancient Egypt, Babylonia, and Assyria, emphasizing the deliberate interplay between their visual, verbal, auditory, and tactile aspects. The volume adds a longue durée perspective to recent advances in multimodality studies and provides a fresh and promising angle for future inquiries into ancient material cultures.
Del 1 - Pathways to Multimodality
Verschwörungstheorien Im Videoformat
Multimodale Kommunikationsmuster in Deutschsprachigen Youtube-Videos Zur Covid-19-Pandemie
Inbunden, Tyska, 2025
1 483 kr
Skickas inom 7-10 vardagar
Arguing with Multiple Semiotic Modes
Theoretical Issues and Empirical Advances in Multimodal Argumentation Studies
Inbunden, Engelska, 2026
1 814 kr
Kommande
Studying argumentation has long been the domain of logic and rhetoric. But modern persuasive media show that arguments may be deployed and conveyed in multiple semiotic modes, such as visual image, sound or gesture. These strategically combine with language to build effective and situationally appropriate multimodal arguments. The book, therefore, devises tools and procedures for multimodal argumentation analysis, marshalling the expertise of argumentation studies and multimodality research alike.The volume engages with multimodal argumentation in the widest possible sense of employing a variety of semiotic modes and media/genres for the purpose of convincing, deliberating, changing opinions, or managing disagreement.The book sketches the state-of-the-art in multimodal argumentation by developing its theory and method, and by studying the medial/generic practices of multimodal argument (re-)construction and evaluation. Three ideas make for the book’s freshness: it allows a plurality of approaches to multimodal argumentation, showcases different media and genres, and attempts a synthesis of argumentation and multimodality studies.