PRCA Practice Guides Book Set (2018-2019) – serie
Visar alla böcker i serien PRCA Practice Guides Book Set (2018-2019). Handla med fri frakt och snabb leverans.
3 produkter
Reputation Management
The Future of Corporate Communications and Public Relations
Av Tony Langham
Inbunden, 2018
281 kr
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A good reputation is vital to success in business and in life. Organisations with the best reputations outperform rivals in a myriad of tangible ways; they recruit higher quality staff, succeed with smaller marketing budgets, and exert greater influence over Governments. Although in the long term …
Writing for the Media
Inbunden, 2019
209 kr
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This is a media writing guide for PR people.The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers?We need to know exactly what the media want and what they don't want.We should be able to …
Crisis Communications Management
Inbunden, 2018
223 kr
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Can you control a crisis? No – but with adequate preparation you can control the reputational consequences. Reputational damage is rarely caused by the crisis itself but, instead, by what the organisation does and says under the media spotlight. This PRCA Practice Guide describes how to invest in …
