PRCA Practice Guides Book Set (2018-2019) – serie

Visar alla böcker i serien PRCA Practice Guides Book Set (2018-2019). Handla med fri frakt och snabb leverans.

2 produkter

1. 

   Reputation Management

   The Future of Corporate Communications and Public Relations

   Av Tony Langham

   Inbunden, 2018

   279 kr

   Lägg i varukorg

   A good reputation is vital to success in business and in life. Organisations with the best reputations outperform rivals in a myriad of tangible ways; they recruit higher quality staff, succeed with smaller marketing budgets, and exert greater influence over Governments. Although in the long term …

2. 

   Writing for the Media

   Av Adrian Wheeler

   Inbunden, 2019

   207 kr

   Lägg i varukorg

   This is a media writing guide for PR people.The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers?We need to know exactly what the media want and what they don't want.We should be able to …