Preaching and... – serie
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2 produkter
2 produkter
Preaching and the Thirty-Second Commercial
Lessons from Advertising for the Pulpit
Häftad, Engelska, 2021
320 kr
Skickas inom 3-6 vardagar
At first glance, preaching and advertising seem worlds apart from one another. One tries to proclaim love of God and neighbor; the other tries to sell you something that you may or may not need. Yet both must compete with other ways we receive and process information in an increasingly distracted world. While most of the time preaching simply tries to muddle through this situation, advertising knows that it must continually relearn how to reclaim its audience's attention–and keep it.Believing that preaching can benefit from advertising's laser focus on how to make its message stick, O. Wesley Allen, Jr. (a preaching professor) and Carrie La Ferle (a professor of advertising) have written this first-of-its-kind book on what preachers can learn from advertising.Examples of these lessons include:• Sharpening one's analysis to understand the congregation better• Encoding a message so that listeners can decode it for their individual lives• Understanding how the form of the sermon leads to greater or lesser effectiveness• Building the sermon around imagery and narrative
312 kr
Skickas inom 3-6 vardagar
Homiletics textbooks often discourage the use of humor in preaching, regarding it as trivializing or distracting. The result is that many preachers have failed to understand humor’s positive power, demoting it to the opening joke to get a guaranteed guffaw to warm up the crowd. Humor Us!, the second volume in the "Preaching and…" series, is a collaborative effort by homiletician Alyce M. McKenzie and humor scholar Owen Hanley Lynch that promotes humor, a force capable of great good, to its rightful place in the pulpit. Establishing humor as a divine gift, Humor Us! opens to preachers the world of humor studies with its positive portrayal of humor’s usefulness to speak truth to power, unite people in their common humanity, and strengthen them to cope and survive in tough times. Humor Us! helps preachers understand how humor works and shows them, in very practical and specific ways, how preachers can put it to work in their sermons. It combines the wealth of knowledge of two highly regarded scholars-practitioners to show how humor can become a potent tool for sharing the good news in sermons. McKenzie and Lynch prove that humor, when applied thoughtfully, can foster compassion and a sense of common humanity, help challenge an unjust status quo, and invite listeners into a shared experience of the presence of God.