Que Biz-Tech – serie
87 kr
Skickas
Small business owners: Use Google+ to generate and convert leads, build buzz, and deliver flat-out unbeatable service and support! World-renowned Google+ marketing expert (and small businessperson) Lynette Young helps you target the specific tasks that'll deliver the greatest and most immediate returns, and execute on a tiny (make that non-existent) budget, even if you have practically no technical expertise. No huge corporate case studies here: This is 100% do-it-yourself, ridiculously easy, fast, and cheap! Goals, objectives, strategies, tactics: They're all here, all streamlined for your real-world small business.
Discover how to listen, search, and scope out your Google+ environment…connect and network with Circles…create, teach, shorten sales cycles, and close business with Hangouts…collaborate on Pages to make your offerings even more valuable…build a winning business profile…use Events…leverage Google+ integration with Google Search…add value to your client's day…attract qualified referrals…and a whole lot more.
Google+ social networking gives your small business a huge potential advantage over your slower, less clued-in competitors. Grab that advantage right now, with Google+ for Small Business!
124 kr
Skickas
The complete guide to profiting from Pinterest!
Pinterest is today’s hottest new social media platform–and it’s perfect for businesses with small marketing budgets. Capitalize on Pinterest today, and you’ll build a devoted fan base that keeps you “pinned at the top”…driving more sales, revenue, and profits for years to come! Two top social marketing experts show you exactly how to make Pinterest work for your company. They concisely explain how Pinterest works, how businesses are using it, and how to get started the right way–fast! Case studies and specific techniques help you choose the best approach for your business and industry–from crafts to hardware, and wedding planning to restaurants. Want free advertising and powerful viral marketing? Get it now, with Pinterest for Business!
LEARN HOW TO:
• Make the right first moves after you’ve signed up for Pinterest
• Master Pinterest’s unique lingo and tools: pins, boards, following, repinning, and more
• Quickly set up your branded Pinterest business page
• Weave a visual statement that attracts users and convinces them to insert their own stories
• Understand Pinterest’s demographics, pinpoint your targets, and captivate your audience
• Use Pinterest to “show and tell,” and leverage the powerful psychology of images
• Create a word-of-mouth Pinterest network that goes viral
• Win by “pinning” within Pinterest’s most important categories
• Reach “the power behind the pins”
• Stand out on a crowded “pinboard”
• Use infographics to communicate more information and encourage more repinning
• Replace costly conventional advertising with inexpensive Pinterest campaigns
• Supercharge your Twitter and Facebook marketing by integrating Pinterest
• Understand Pinterest’s etiquette and avoid its pitfalls
138 kr
Skickas
Plan, Prepare, React, and Get Ahead Of Any Crisis—In Real Time!
Your business or organization will face a crisis. That’s a fact. Here’s another: Thanks to social media, crises happen more often and accelerate out of control faster—much faster.
So…what’s your crisis communications plan?
Don’t have one? Let’s fix that. Now. This book gives you a crisis communications blueprint that’s fast, flexible, realistic, complete, and doable.
You’ll learn how to successfully defend yourself using the same social tools others are using against you. You’ll see what works (and doesn’t). You’ll learn from folks who’ve been there and lived to talk about it: leaders who’ve been forced to execute their own crisis plans in the most brutally tough situations.
When that crisis comes, you’ll own this book. You’ll be ready. You’ll survive. You will win.
Understand the radically new dynamics of today’s crises Anticipate what might happen, so you can get ahead of any crisis Establish crisis response roles, teams, and notification/activation processes Use free and low-cost services to monitor online chatter for signs of trouble Respond in real time, before your crisis escalates Calibrate your response to the realities of what’s happening Effectively integrate social media best practices throughout your response Avoid the disastrous mistakes panicked organizations often make Regain control of your organization’s identity across the web
202 kr
Skickas inom 7-10 vardagar
Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to and networking to advance your career, grow your business, and land new job opportunities. From LinkedIn to Facebook, now including Instagram and SnapChat, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships…demonstrate that you are the best solution to employers’ or partners’ toughest problems…become a recognized thought leader…and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career!
Discover how to:
Choose today’s best social media tools for your personal goals Build an authentic storyline and online identity that gets you the right opportunities Make the most of Facebook, LinkedIn, and Twitter—and leverage new platforms like Pinterest and Google+ Build connections and prove expertise by sharing video on YouTube and Vimeo Find yourself on search engines and then optimize your personal online presence Promote your events, accomplishments, victories…and even defeats and lessons learned Integrate online and offline networking to get more from both Reach people with hiring authority and budgets on LinkedIn Use Twitter to share the ideas and passions that make you uniquely valuable Avoid “killer” social networking mistakes Leverage your online expert status to become a published author or public speaker Measure the success of your social media branding Get new projects or jobs through your online friends and followers273 kr
Skickas inom 7-10 vardagar