Routledge Research in Consumer Culture – serie

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2 produkter

1. 

   Marketing Turn

   Advertising and Consumption in the Neoliberal Era

   Av Elin Åström Rudberg, Klara Arnberg

   Inbunden, 2027

   2554 kr

   Kommande

   This edited volume introduces the concept of the ‘marketing turn’ to the history of marketing and consumption in the late twentieth century, a period which has, until now, not been the subject of comprehensive historical analysis. The marketing turn reflects both marketers’ growing emphasis on the …

2. 

   Women, Advertising, and the Illusion of Agency

   The Selling of Female Sexuality

   Av Irina Glass Balog

   Inbunden, 2026

   2515 kr

   Lägg i varukorg

   This book critically examines the notion of female sexual agency in advertising, exposing how postfeminist discourses co-opt feminist language to sell products while reinforcing patriarchal norms. Combining feminist theory, poststructuralism, and interviews with feminist consumers, it dissects the …