Through an international range of case studies from the 1870s to the present, this volume analyzes strategies of display in department stores and modern retail spaces. Established scholars and emerging researchers working within a range of disciplinary contexts and historiographical traditions shed light on what constitutes modern retail and the ways in which interior designers, architects, and artists have built or transformed their practice in response to the commercial context.

Material Theories takes a radically new approach to well-established thinking on nineteenth-century architecture and design by investigating Gottfried Semper’s classic ideas about dressing, metamorphosis of material, and cultural development, culminating in his two-volume publication Style.This book demonstrates how Semper’s theories crystallised among his encounters with material things of the late 1840s and early 1850s. It examines several discursive frameworks and phenomena which shaped the attitude to artefacts in Europe in the mid-nineteenth century, and which were specifically pertinent to Semper’s evolution: archaeology and antiquarianism, the domestic interior, print media, collections, and the embodied relationship between the designer and their work. For the first time, this book examines the construction of a design theory not only as an intellectual endeavour but also as a process of confrontation with material things. It employs recent approaches to material culture, in particular Thing Theory, in order to show that Semper’s artefact references constituted his ideas, rather than simply giving impetus to them.It will be an important investigation for academics and researchers interested in interior design history, as well as scholars of material culture and history of design theory.

Material Theories takes a radically new approach to well-established thinking on nineteenth-century architecture and design by investigating Gottfried Semper’s classic ideas about dressing, metamorphosis of material, and cultural development, culminating in his two-volume publication Style.This book demonstrates how Semper’s theories crystallised among his encounters with material things of the late 1840s and early 1850s. It examines several discursive frameworks and phenomena which shaped the attitude to artefacts in Europe in the mid-nineteenth century, and which were specifically pertinent to Semper’s evolution: archaeology and antiquarianism, the domestic interior, print media, collections, and the embodied relationship between the designer and their work. For the first time, this book examines the construction of a design theory not only as an intellectual endeavour but also as a process of confrontation with material things. It employs recent approaches to material culture, in particular Thing Theory, in order to show that Semper’s artefact references constituted his ideas, rather than simply giving impetus to them.It will be an important investigation for academics and researchers interested in interior design history, as well as scholars of material culture and history of design theory.

Designed to Sell presents an engaging account of mid-twentieth-century department store design and display in America from the 1930s to the 1960s. It traces the development of postwar philosophies of retail design that embodied aesthetics and function and new modes of merchandise display, resulting in the emergence of a new type of industrial designer.The evolution of aesthetics in department stores during this period reflected larger cultural shifts in consumer behaviour and lifestyle. Designed to Sell explores these changes using five key case studies and original archival sources to reveal the link between designers and consumption beyond the design of individual objects. It argues that design is not simply connected to retail consumption, but that it is capable of controlling how and where customers shop and what they are drawn to purchase. This book contextualises this discussion and brings it up to date for students and scholars interested in design, retail, and interior history.

Aesthetic Femininity and Domestic Modernity in Late Victorian Advice Literature considers how the domestic interior is constituted, imag(in)ed, contested, and mediated in the public forum of advice literature. It interrogates the construction and negotiation of aesthetic femininity and domestic modernity within the larger contexts of the New Journalism, the New Art Criticism, a new girls’ culture, and the emerging New Woman phenomenon in Britain.This book presents extensive new search on women-authored advice literature, including domestic advice manuals, home decoration books, and periodicals for young girls and adult women, within the discourse of household art. Part One justifies girls’ presence in the cultivation of beauty and taste at home. The practice of home decoration can be appropriated as a mode of agency and subjectivity for a girl to articulate her own voice and specific positioning as she grows toward womanhood. Part Two uncovers the ways in which advice literature serves as a mediator of decorating practices to help foster the affinities between gentlewomen’s domestic bodies and decorated interiors.Aimed at an interdisciplinary audience, this book adds to the growing body of scholarship on the studies of home cultures, art and interior design, nineteenth-century studies, and the social history of women.Chapters 3 and 5 of this book are freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC BY-NC-ND) 4.0 license.

Designed to Sell presents an engaging account of mid-twentieth-century department store design and display in America from the 1930s to the 1960s. It traces the development of postwar philosophies of retail design that embodied aesthetics and function and new modes of merchandise display, resulting in the emergence of a new type of industrial designer.The evolution of aesthetics in department stores during this period reflected larger cultural shifts in consumer behaviour and lifestyle. Designed to Sell explores these changes using five key case studies and original archival sources to reveal the link between designers and consumption beyond the design of individual objects. It argues that design is not simply connected to retail consumption, but that it is capable of controlling how and where customers shop and what they are drawn to purchase. This book contextualises this discussion and brings it up to date for students and scholars interested in design, retail, and interior history.

Through an international range of case studies from the 1870s to the present, this volume analyzes strategies of display in department stores and modern retail spaces. Established scholars and emerging researchers working within a range of disciplinary contexts and historiographical traditions shed light on what constitutes modern retail and the ways in which interior designers, architects, and artists have built or transformed their practice in response to the commercial context.

Material Theories takes a radically new approach to well-established thinking on nineteenth-century architecture and design by investigating Gottfried Semper’s classic ideas about dressing, metamorphosis of material, and cultural development, culminating in his two-volume publication Style.This book demonstrates how Semper’s theories crystallised among his encounters with material things of the late 1840s and early 1850s. It examines several discursive frameworks and phenomena which shaped the attitude to artefacts in Europe in the mid-nineteenth century, and which were specifically pertinent to Semper’s evolution: archaeology and antiquarianism, the domestic interior, print media, collections, and the embodied relationship between the designer and their work. For the first time, this book examines the construction of a design theory not only as an intellectual endeavour but also as a process of confrontation with material things. It employs recent approaches to material culture, in particular Thing Theory, in order to show that Semper’s artefact references constituted his ideas, rather than simply giving impetus to them.It will be an important investigation for academics and researchers interested in interior design history, as well as scholars of material culture and history of design theory.

Material Theories takes a radically new approach to well-established thinking on nineteenth-century architecture and design by investigating Gottfried Semper’s classic ideas about dressing, metamorphosis of material, and cultural development, culminating in his two-volume publication Style.This book demonstrates how Semper’s theories crystallised among his encounters with material things of the late 1840s and early 1850s. It examines several discursive frameworks and phenomena which shaped the attitude to artefacts in Europe in the mid-nineteenth century, and which were specifically pertinent to Semper’s evolution: archaeology and antiquarianism, the domestic interior, print media, collections, and the embodied relationship between the designer and their work. For the first time, this book examines the construction of a design theory not only as an intellectual endeavour but also as a process of confrontation with material things. It employs recent approaches to material culture, in particular Thing Theory, in order to show that Semper’s artefact references constituted his ideas, rather than simply giving impetus to them.It will be an important investigation for academics and researchers interested in interior design history, as well as scholars of material culture and history of design theory.

Designed to Sell presents an engaging account of mid-twentieth-century department store design and display in America from the 1930s to the 1960s. It traces the development of postwar philosophies of retail design that embodied aesthetics and function and new modes of merchandise display, resulting in the emergence of a new type of industrial designer.The evolution of aesthetics in department stores during this period reflected larger cultural shifts in consumer behaviour and lifestyle. Designed to Sell explores these changes using five key case studies and original archival sources to reveal the link between designers and consumption beyond the design of individual objects. It argues that design is not simply connected to retail consumption, but that it is capable of controlling how and where customers shop and what they are drawn to purchase. This book contextualises this discussion and brings it up to date for students and scholars interested in design, retail, and interior history.

Aesthetic Femininity and Domestic Modernity in Late Victorian Advice Literature considers how the domestic interior is constituted, imag(in)ed, contested, and mediated in the public forum of advice literature. It interrogates the construction and negotiation of aesthetic femininity and domestic modernity within the larger contexts of the New Journalism, the New Art Criticism, a new girls’ culture, and the emerging New Woman phenomenon in Britain.This book presents extensive new search on women-authored advice literature, including domestic advice manuals, home decoration books, and periodicals for young girls and adult women, within the discourse of household art. Part One justifies girls’ presence in the cultivation of beauty and taste at home. The practice of home decoration can be appropriated as a mode of agency and subjectivity for a girl to articulate her own voice and specific positioning as she grows toward womanhood. Part Two uncovers the ways in which advice literature serves as a mediator of decorating practices to help foster the affinities between gentlewomen’s domestic bodies and decorated interiors.Aimed at an interdisciplinary audience, this book adds to the growing body of scholarship on the studies of home cultures, art and interior design, nineteenth-century studies, and the social history of women.Chapters 3 and 5 of this book are freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC BY-NC-ND) 4.0 license.

Designed to Sell presents an engaging account of mid-twentieth-century department store design and display in America from the 1930s to the 1960s. It traces the development of postwar philosophies of retail design that embodied aesthetics and function and new modes of merchandise display, resulting in the emergence of a new type of industrial designer.The evolution of aesthetics in department stores during this period reflected larger cultural shifts in consumer behaviour and lifestyle. Designed to Sell explores these changes using five key case studies and original archival sources to reveal the link between designers and consumption beyond the design of individual objects. It argues that design is not simply connected to retail consumption, but that it is capable of controlling how and where customers shop and what they are drawn to purchase. This book contextualises this discussion and brings it up to date for students and scholars interested in design, retail, and interior history.