Sport Commerce and Culture – serie

Estimated to have an annual worth of US$24.8 billion dollars, the global sport sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. Global Sport Sponsorship is the first text to provide a comprehensive, multi-disciplinary analysis of this industry. Leading scholars from marketing, management, sociology, cultural studies, tourism, and gender studies address issues central to current debates in each of these disciplines. Topics covered include the strategic nature of global sport sponsorship; the role of celebrities in global advertising; controversies surrounding conventional norms of what constitutes 'acceptable' sponsorship; the utilization of sponsorship in the construction of global alliances; using sponsorship to negotiate local markets and the development of effective methods of evaluation. Global Sport Sponsorship is essential reading for anyone involved in the practice or academic study of one of the world's largest industries.

Estimated to have an annual worth of US$24.8 billion dollars, the global sport sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. Global Sport Sponsorship is the first text to provide a comprehensive, multi-disciplinary analysis of this industry. Leading scholars from marketing, management, sociology, cultural studies, tourism, and gender studies address issues central to current debates in each of these disciplines. Topics covered include:the strategic nature of global sport sponsorship;the role of celebrities in global advertising;controversies surrounding conventional norms of what constitutes 'acceptable' sponsorship;the utilization of sponsorship in the construction of global alliances;using sponsorship to negotiate local markets;the development of effective methods of evaluation.Global Sport Sponsorship is essential reading for anyone involved in the practice or academic study of one of the world's largest industries.

Sports studies is becoming an increasingly popular discipline, but the most effective research methods used to investigate the multi-faceted nature of the empirical sporting world have yet to be identified. This book makes a timely and relevant contribution to a broader methodological project as the first exclusive systematic examination and explication of qualitative research methods within sports studies. Bringing together leading experts in the field, Qualitative Methods in Sports Studies assesses a variety of approaches, ranging from personal narrative to ethnographic and interview-based qualitative research methodologies. Drawing on the diversity of sports studies literature, contributors outline the major issues and strategies associated with each method, and highlight best practice exemplars to follow. What are the future opportunities and avenues for further investigation within sports studies research? What are the true assets of qualitative data collection and analysis? Answering these and countless other questions that are critical for the future of the discipline, this practical research guide is an essential reference tool for students and scholars of sports studies.

Sports studies is becoming an increasingly popular discipline, but the most effective research methods used to investigate the multi-faceted nature of the empirical sporting world have yet to be identified. This book makes a timely and relevant contribution to a broader methodological project as the first exclusive systematic examination and explication of qualitative research methods within sports studies. Bringing together leading experts in the field, Qualitative Methods in Sports Studies assesses a variety of approaches, ranging from personal narrative to ethnographic and interview-based qualitative research methodologies. Drawing on the diversity of sports studies literature, contributors outline the major issues and strategies associated with each method, and highlight best practice exemplars to follow. What are the future opportunities and avenues for further investigation within sports studies research? What are the true assets of qualitative data collection and analysis? Answering these and countless other questions that are critical for the future of the discipline, this practical research guide is an essential reference tool for students and scholars of sports studies.

The world of sport is saturated with the signs and images of transnational corporations. But what effect does the relationship between sport and transnational corporate capitalism have on national cultural identities?From baseball in Japan to the growth of womens soccer in the US, from the corporate use of sport after September 11th to the FA Cup and the NBA, sporting events and their corporate partners can have a profound impact on collective imaginations at both transnational and local levels. Sport and Corporate Nationalisms explores the localized logics and practices underlying the marketing initiatives of major conglomerates and their increasing influence on the shaping and experiencing of national cultures. Corporations depend on sport as a vital marketing vehicle for inserting their interests into the lives of local consumers. This book puts forth convincing arguments that relate the role of sport-marketing complexes to national cultural markets in a global age.Sport and Corporate Nationalisms provides a much-needed analysis of the growing evolution of marketing strategies in the world of sport.