StartUp Series – serie

Breaking down the information marketing world from A to Z, the undisputed info marketing expert offers professional strategies to set up a successful information marketing business. These businesses are easy to start, can be run from home, don't require any employees, need little cash outlay, can be run part-time, and can produce millions of dollars a year. Readers learn everything they need to jump into this lucrative field, creating an entirely new business that gives them added income or replaces their current salary entirely.

A record 21.6 million students attended American colleges and universities in the fall of 2012. Of those students, the U.S. Census Bureau says, more than 4.4 million were in the 15-19 age bracket, the market primed and ready for the advice dispensed by college consultants. The experts at Entrepreneur zero in on this growing marketing and show education enthusiasts how to turn their passion into profits with a college planning and consultant business.

An updated edition of the fifth best-selling book of the successful Startup Series, Start Your Own Bar and Club is a comprehensive guide that shows aspiring entrepreneurs how to create the perfect blend of passion and profits within the bar industry. Updated with the latest industry trends, news, and resources, readers learn about the hottest bar and club opportunities including sports bars, night clubs, neighborhood bars, wine bars, and more. The experts at Entrepreneur take aspiring business owners step-by-step through start-up basics including scouting locations, researching their market, and licensing requirements. Eager entrepreneurs learn first-hand from industry experts how to research their market, design an attractive atmosphere, create policies and procedures, woo their patrons and keep them coming back. Also covered is the latest equipment such as new cash register systems and HDTVs, and expanded information on the Special Occupancy Tax, liquor liability insurance, and third-party liability insurance.

Fully revised with new and expanded chapters, Start Your Own Blogging Business delivers the perfect startup guide for online enthusiasts. Providing valuable updates such as the latest forms of blogging including Twitter/micro-blogging, mobile blogging, and video blogging, the experts at Entrepreneur lead aspiring bloggers from planning and publishing their blog to promoting themselves and turning a profit. Also included are an appendix with Ten Proven Ways to Promote your Blog and How to Avoid the Most Common Blogging Mistakes, and a new chapter on creating creating original content to attract new and continuous followers, as well as updated interviews, insight, examples, and tips. Entrepreneurs are presented with new content ideas, fresh ways to promote their blogs, new techniques for generating revenue, and priceless advice from successful bloggers of today.

If it can get dirty, chances are people will pay to have it cleaned. Houses, carpets, upholstery, windows ...the list goes on and on. A vast majority of dual-income families use cleaning services, creating a huge market for cleaning service startups. Updated with the latest industry and market information, including the impact of technology and new specialty niches, this new edition provides eager entrepreneurs with all the information they need to become a squeaky-clean success. The experts at Entrepreneur share everything aspiring entrepreneurs need to know to start three of the most in-demand cleaning businesses: residential maid service, commercial janitorial service, and carpet/upholstery cleaning. Included are current statistics and trend forecasts, the ins and outs of finding customers, new ideas for hiring and training employees, up-to-date legal, tax, and insurance requirements, tips on avoiding common pitfalls, and surefire tips for growing a business. Other support includes answers to frequently asked questions and access to an appendix of additional resources and checklists to guide readers through each step of the startup process.

With retail e-commerce sales topping $263.3 billion in 2013, and millions of people now flourishing as internet entrepreneurs, the web is the place for new businesses to be. This guide makes tapping into highly lucrative markets with an easy-to-start, inexpensive internet business easier than ever. Readers can use the successful strategies and extensive step-by-step process outlined in this book to turn their dream of entrepreneurship into a lucrative, online reality. With information on everything from choosing a domain and building a site to search engine optimization and cashing in on affiliate programs, this indispensable guide will become every "netpreneur's" business-building bible.

The senior population is multiplying by the millions! In fact, during the next 25 years, the senior population in America is expected to double -- growing faster than the total population in every state. This means one thing: a tremendous opportunity for aspiring and compassionate entrepreneurs. Readers learn, step by step, how to choose the right opportunity for them, legally and financially establish their business, acquire licenses and certifications, set policies and procedures, and much more! Priceless insight, advice, and tips from practicing senior care professionals help aspiring entrepreneurs to discover their specialty from within one of six growing areas of interest -- adult daycare, relocation services, home-care, transportation services, concierge, and travel service; design a business to suit customers' demographics and special needs; set rates; create a support staff who will facilitate success; use effective marketing and advertising to get the word out; build valuable business partnerships that lead to referrals; and plan for future growth. A record number of seniors are seeking help, and this guide is the key to starting a senior care service today!

Personal care, newfound energy, and a revitalized appearance remain invaluable commodities among consumers. Learn the ins and outs of starting a successful business in one of today's hottest industries: salons and day spas. From laying the groundwork and establishing yourself in the marketplace to holding a grand opening and developing service policies, this step-by-step guide takes you from big-picture plans to day-to-day dealings in your new spa and salon. Plus, gain insight, advice, and tips from interviews with practicing hair salon and day spa owners.

START YOUR OWN EVENT PLANNING BUSINESS AND CELEBRATE ALL THE WAY TO THE BANK! Weddings, graduations, birthday parties, anniversaries, and conferences--what do these all have in common? Everyone would rather hire someone else to plan and run them! That someone can be you. Take your passion for event planning to the next level with in-the-trenches advice and tools you need to start, run, and grow a successful business. From writing a solid contract to finding reliable vendors, our experts help you identify your niche, teach you how to scout potential clients, evaluate the competition, market your business, and more.Discover how to: Identify a niche and establish yourself within the industry Build a loyal customer base for large and small events Implement targeted strategies for planning commercial, political, civic, social events, and more Promote your business, events, and yourself with Pinterest, Instagram, and other social and online marketing tools Develop proposals, vendor agreements, contracts, and manage day-to-day operations and costs Keep within budget using money-saving tips and industry-tested ideas Plus, gain valuable insights from interviews with practicing event planners, and stay on track with checklists, worksheets, and other resources. Everything you need to make your event planning business a successful reality is right here--get the party started today!

Start Your Own Food Truck Business and Satisfy Your Hunger for Success At over a billion dollars, the mobile food industry is enjoying more publicity and notoriety than ever before. Catering to a new generation of foodies looking for quick and unique specialties, the mobile food business is booming with new opportunities for eager entrepreneurs like you. From gourmet food to all-American basics and hot dog wagons to bustaurants, our experts give you the delicious details behind starting and running a successful mobile food business.This guide covers: Six of the hottest mobile food options: food carts, concession trailers, kiosks, standard and gourmet trucks, mobile catering, and bustaurants Identifying the perfect foodie niche and customer base Creating menu items that save time, money, and space in the kitchen Finding a profitable location, time and time again Attracting new and loyal customers with social media platforms like Instagram, Facebook, and Twitter Managing daily operations, costs, and setting prices Licenses, codes, regulations, parking, and other considerations Plus, gain recipes, shopping lists, favorite equipment buys and more from practicing food truck entrepreneurs. From choosing a vehicle to franchising and everything in between, learn what you need to know to get your business moving toward success!

Start Your Own Microbrewery, Distillery, or Cidery and Craft Your Success Story Growing each year, this multi-billion dollar industry, driven by consumer preferences, shows no signs of slowing down--giving you the perfect opportunity to start up. Corie Brown of Zester Daily and our experts introduce you to more than 30 craft producers, including pioneers like Ken Grossman of Sierra Nevada Brewing Co., Jorg Rupf creator of Hangar 1 Vodka, Kent Rabish owner of Grand Traverse Distillery, and Mike Beck co-owner of Uncle John's Cider Mill. You'll gain an insider's look at how to: Analyze craft products, their distinct challenges, and dynamic market Write a winning business plan that promotes growth and secures funding Keep overhead low and margins high with options like self-distribution Capture customers and create evangelists with the story behind the brand Enhance the brand experience with events, taprooms, tastings, and tours Develop invaluable relationships with distributors and restaurants

OPEN THE STORE OF YOUR DREAMS: START YOUR OWN RETAIL BUSINESS At more than a trillion dollars, retail is one of the fastest-growing--and fastest-changing--segments of the economy. Apps, pop-up shops, and online shopping have made it easier to reach, interact with, sell to, and gain loyal customers. Making this the perfect time for eager entrepreneurs, like you, to stop dreaming and start selling. Whether you're interested in opening a storefront, online shop, or portable kiosk, this detailed guide will help you decide if retail is right for you. Supported by practicing entrepreneurs and experts, you will understand what it takes to open a business, common mistakes to avoid, and how to keep your retail enterprise running successfully.

START YOUR OWN CHILD-CARE SERVICE AND GET PAID TO CARE FOR KIDS As the number of working parents grows the number of children who need quality childcare grows along with it. That need is creating a tremendous entrepreneurial opportunity for people who love children and want to build a business caring for them. This guide has the latest trends, facts, and figures, along with an updated list of resources to help you create a stable and enriching environment for child development, as well as a sound and profitable business.Learn how to: Choose the type of child care program and services to offer Acquire the right licensing, permits, insurance protection, and state-specific child care licensing Analyze the market, asses the needs of the community, and match services to fit those needs Find the right location, or decide to operate from home Comply with safety regulations and child-care provisions of the Disabilities Act Consider zoning laws, space requirements, and legal determinations of offsite properties Calculate startup costs, get funded, manage finances, create a business plan, and account for the day-to-day operating costs Stay competitive in the market with low-cost marketing tactics Find, hire, and keep good employees

Possibly credited to advancements in technology or learning behaviors, or a rise in focus on personal development, the education and training industry is steadily growing, creating a demand for eager entrepreneurs. Exploring varied opportunities aspiring business owners will be given business ideas, teaching and training methods, and an overview of essential tools. A range of industry examples will be given for accreditation, certifications, and credit; adding training onto an existing business as side income; how to sell media/training tools; how much to charge clients; start up costs; software types used; the legal obligations around taxes, business registration, working from home, and content confidentiality; and growth planning and writing a business plan. Relevant and fun call-outs, tip boxes, industry stats, an index, and a rich appendix and glossary will be provided. Appendix will offer resources in continued learning and rounded training for trainers; industry organizations and trade groups; books and eBooks; videos; software; websites; successful online trainers and online education institutions; consultants; and certification organizations.Teaching methods and tools will cover videos; eBooks; interactive software types; college sponsored staff training for college instructors; hardware, camera, video, sound equipment; online group forums; online events; choosing the right presentation style and linking to appropriate social media sites; and networking presentations.

Start Your Own Transportation Service shows readers how to create a revenue stream by thinking outside the traditional transportation box. Features information on how to start businesses in the areas of ridesharing, executive car service, special events, medical transport, and pedicab/party services. The personal transportation business is the hottest trend in the service industry, offering riders an alternative to traditional taxi, bus, and shuttle services. The perfect business for the entrepreneur, a transportation service allows business owners to go as big or as small as their market allows, from a single-car rideshare service to a full-fleet operation with multiple drivers. Featuring Entrepreneur's trusted branding and strategies, this title gives readers the keys to success.

Focusing on budgeting and estimating -- the least understood but most important factors of a contracting business -- this guide shows contractors how to price their services to recover expenses and still have money for capital expenses and profits. It goes into detail on accounting issues and provides checklists for required government accounts. Plus, it covers concerns such as dealing with problem employees and clients and establishing lines of communication within the company.

If you enjoy the outdoors, love nature, or enjoy the smell of fresh cut grass, then a lawn care or landscaping business is your chance to rake in plenty of green. Your business can range from lawn maintenance to applying chemicals, trimming and shaping trees to designing landscapes for residential or commercial jobs. Everything you need to start a successful lawn care or landscaping business is in your hands. Start turning green grass into cold cash today!

LAUNCH A CAREER IN MEDICAL CLAIMS BILLING The market for medical claim billers is growing exponentially. With legions of providers and an ever-expanding patient pool, health-care industry spending is expected to grow by 5.8 percent each year through 2024. By then, health-care spending will total $5.43 trillion and account for 19.6 percent of the gross domestic product. So let there be no doubt: Health care is big business and its growth shows no signs of slowing. This makes it the perfect time to start your own medical claims billing service.

Personal training is an exciting industry to be in right now! Starting a personal training business can offer a satisfying combination of financial reward, a flexible schedule, and a career where you can make a profound difference in the lives of others.As skilled personal trainer, having good business knowledge and judgment can be the first step to earning a substantial income. In this revised guide, our experts teach you the nuts and bolts of starting a business, including everything from writing a business plan to finding a profitable niche. From boutique studios to partnerships with schools and private trainers, this book will help get you started on the right foot.

GET PAID TO COORDINATEWith 70% of all manufactured and retail goods transported by truck in the U.S., it’s the perfect time to broker your own share of this $700 billion transportation industry. Learn to apply your time management and communication skills as you pair shippers and carriers to move cargo and make money in the process—straight from your home.The experts of Entrepreneur equip you with the knowledge you need to start your own business, manage day-to-day operations, prepare for minute-by-minute changes, and tackle unexpected challenges in freight transportation.You’ll learn how to:Gain the right training and education before you get startedSet competitive rates, craft professional quotes and manage collectionsGet bonded and certified to meet industry requirementsManage delays, damage claims, and cargo loss effectivelyFind and build relationships with reliable carriersTrack and manage your daily financials, sales and operationsOrganize your business with sample checklists, worksheets, and contractsPlus, gain new insider tips from industry experts including founders of Brooke Transportation Training Solutions and AGT Global Logistics. Whether you want to be your own boss, work from nearly anywhere, or capitalize on this stable, multibillion-dollar industry, freight brokerage business is for you. Use this book to get started today!

CRAFT YOUR OWN SUCCESSWhether you’re a master crafter, a carpenter, a jewelry designer, or have become passionate about making the best home décor in town, now is the time to go from hobby to full-time business owner. And with million shoppers ready to discover your unique offerings it only makes sense to join the largest, most successful online community of creative entrepreneurs on Etsy®.Our experts have teamed up with successful shop owners to provide you with Start Your Own Etsy® Business, an easy-to-understand, comprehensive blueprint that takes you through setting up, branding, marketing, and managing your store. You’ll learn how to:Create listings and marketing plans that attract the right customersChoose keywords and tags design to drive traffic to your shopPick the right shipping and packaging methods to meet your inventory needsDefine your brand with carefully crafted logos, product listings, and imagesReach more shoppers with targeted social media and advertising campaignsCreate storytelling product listings and professional looking product photosDecide when it’s time to turn your part-time hobby into a full-time business venturePlus, gain worksheets, templates, resource lists and tips designed to go from passion to profits. If you’re ready to share your passion for your craft with millions around the world, this guide is for you.

GET PAID FOR YOUR PADAn ever-growing number of travelers are searching for more convenient and low-cost accommodation alternatives, as opposed to staying at traditional hotels. As a result, online-based services like Airbnb, FlipKey, HomeAway, Roomorama, and VRBO are making it easy for you to list extra bedrooms or your entire home, condo, or apartment, as a short-term rental option for travelers.Start Your Own Travel Hosting Business will help you make intelligent renting decisions, take appropriate actions and precautions, and deal with realistic expectations while protecting yourself, your property, and your personal belongings. It will help you quickly acquire the core knowledge you need to become a successful travel host and teach you how to:• Prepare your property, maximize amenities, and create a house manual for your guests• Create a listing that generates the highest possible revenue using tips from Superhosts• Attract a constant flow of short-term renters and business travelers with the perfect nightly rate• Apply a variety of tools and resources that will make handling your responsibilities as a travel host easier and less time consuming• Interact with your guests, earn the best possible ratings and reviews, and avoid the most common pitfalls and mistakes made by first-time hosts• Calculate your expenses, understand your tax obligations, and generate the highest possible revenueYou’ll also gain valuable insight from in-depth and exclusive interviews with veteran Airbnb hosts and executives within the travel hosting industry. Whether you choose to rent through Airbnb, HomeSuite, Kid & Coe, or take your rentals to sea via Yachtico, this book will help you get started.