Trailblazers – serie

A unique personality . . . "Ogilvy, the creative force of modern advertising." --The New YorkTimes "Ogilvy's sharp, iconoclastic personality has illuminated theindustry like no other ad man's." --Adweek. . an acclaimed author. Praise for Confessions of an Advertising Man by David Ogilvy "A writing style that snaps, crackles, and pops on every page."--The Wall Street Journal. "An entertaining and literate book that can serve as a valuableprimer on advertising for any businessman or investor."--Forbes. "I remembered how my grandfather had failed as a farmer and becomea successful businessman. Why not follow in his footsteps? Why notstart an advertising agency? I was thirty-eight. . . .nocredentials, no clients, and only $6,000 in the bank." Whatever David Ogilvy may have lacked in money and credentials, hemore than made up for with intelligence, talent, and ingenuity. Hebecame the quintessential ad man, a revolutionary whose impact onhis profession still reverberates today. His brilliant campaignswent beyond successful advertising, giving rise to such pop cultureicons as the famous Hathaway shirt man with his trademark blackeyepatch. His client list runs the gamut from Rolls Royce to SearsRoebuck, Campbell's Soup to Merrill Lynch, IBM to the governmentsof Britain, France, and the United States. How did a young man who had known poverty as a child in England,worked as a cook in Paris, and once sold stoves to nuns in Scotlandclimb to the pinnacle of the fast-paced, fiercely competitive worldof advertising? Long before storming Madison Avenue, David Ogilvy'slife had already had its share of colorful experiences andadventure. Now, this updated edition of David Ogilvy'sautobiography presents his extraordinary life story and its manyfascinating twists and turns. Born in 1911, David Ogilvy spent his first years in Surrey (BeatrixPotter's uncle lived next door, and his niece was a frequentvisitor). His father was a classical scholar who had played rugbyfor Cambridge. "My father . . . did his best to make me as strongand brainy as himself. When I was six, he required that I shoulddrink a tumbler of raw blood every day. When that brought noresult, he tried beer. To strengthen my mental faculties, heordered that I should eat calves' brains three times a week. Blood,brains, and beer: a noble experiment." Before marrying, his motherhad been a medical student. When World War I brought economic disaster to the family, they wereforced to move in with relatives in London. Scholarships toboarding school and Oxford followed, and then, fleeing academia,Ogilvy set out on the at times surprising, at times rocky road toworldwide recognition and success. His remarkable journey wouldlead the ambitious young man to America where, with George Gallup,he ran a polling service for the likes of Darryl Zanuck and DavidO. Selznick in Hollywood; to Pennsylvania, where he became enamoredwith the Amish farming community; and back to England to work forBritish Intelligence with Sir William Stephenson. Along the way,with the help of his brother, David Ogilvy secured a job withMather and Crowther, a London advertising agency. The rest ishistory. An innovative businessman, a great raconteur, a genuine legend inhis own lifetime, David Ogilvy is one of a kind. So is hisautobiography.

"It is [a] belief in diversity and pluralism and the uniqueness of each person that underlies all my writings . . . " -from the Preface. Regarded as the most influential and widely read thinker on modern organizations and their management, Peter Drucker has also established himself as an unorthodox and independent analyst of politics, the economy, and society. A man of impressive scope and expertise, he has paved significant inroads in a number of key areas, sharing his knowledge and keen insight on everything from the plight of the employee and the effects of technology to the vicissitudes of the markets and the future of the new world order. Adventures of a Bystander is Drucker's rich collection of autobiographical stories and vignettes, in which this legendary figure paints a portrait of his remarkable life, and of the larger historical realities of his time. In a style that is both unique and engaging, Drucker conveys his life story -from his early teen years in Vienna through the interwar years in Europe, the New Deal era, World War II, and the postwar period in America-through intimate profiles of a host of fascinating people he's known through the years. Their personal histories are, as Drucker tells us, the beads for which his own life serves as the string. A colorful group, these diverse, often unpredictable, always multidimensional individuals were chosen "because each of them, in his or her own highly personal way, reflects and refracts the thirty crucial years from the end of World War I to the first post-World War II decade-the thirty years that largely formed the world in which we now live." An amazing pageant of characters, both famous and otherwise, springs from these pages, illuminating and defining one of the most tumultuous periods in world history. Along with bankers and courtesans, artists, aristocrats, prophets, and empire-builders, we meet members of Drucker's own family and close circle of friends, among them such prominent figures as Sigmund Freud, Henry Luce, Alfred Sloan, John Lewis, and Buckminster Fuller. Playing to perfection their roles as those who "reflect and refract" the customs, beliefs, and attitudes of the times, these singular personalities lend Adventures of a Bystander a striking "you-are-there" feel. A brief encounter with Freud becomes the catalyst for an absorbing, multidimensional description of the economics, politics, and social psychology of pre-World War II Europe. Drucker introduces us to Fritz Kraemer, a brilliant, monocle-wearing eccentric who became an influential mentor to the young Henry Kissinger. His personal memoir of Henry Luce documents the development of modern journalism, while in "The Indian Summer of Innocence," he rescues and preserves the very heart of the American experience during the last New Deal years before World War II. Shedding light on a turbulent and important era, Adventures of a Bystander also reflects Peter Drucker himself as a man of imaginative sympathy and enormous interest in people, ideas, and history. These enthralling stories complement and complete the groundbreaking analytical writing for which he is so revered. Luminous autobiographical stories by one of the greatest thinkers of our time "The cast of characters among whom Drucker moves is superbly rich, and the informed glimpse he provides of a vanished social and political universe is an education in itself. Adventures of a Bystander is better than a novel, more lively than an essay, and as thoughtful as both at their best." -The Harvard Business Review. "Adventures of a Bystander is a virtuoso performance in which Drucker displays a dazzling diversity of personal interests and knowledge, an awesome power of recall, and a crisp, highly readable writing style." -BusinessWeek. "Adventures of a Bystander appears in a stroke to have restored the art of the memoir and of the essay. It will doubtless be a while before its like comes round again." -The Washington Post.

"A first-rate biography of an extraordinary man." --Andrew Tobias.David Rockefeller once deemed André Meyer "the most creative financial genius of our time in the investment banking world." André Meyer was also known as "The Picasso of Banking" and "The Incomparable Investor," but probably his most notable achievement was his ability to completely and single-handedly revitalize American business after World War II. Cary Reich presents an illuminating portrait of this ferociously energetic, charming, and ruthless businessman who was a trusted advisor of the Kennedys and an intimate of William Paley and Katherine Graham. Reich goes into detail about Meyer's immigration from Nazi-occupied France, his prowess on the Monopoly board of business, and some of Meyer's lasting business legacies--now household names--including Avis and Holiday Inn.* Includes a new foreword by Cary Reich.Cary Reich (New York, New York) is the former executive editor of Institutional Investor. His most recent book, The Life of Nelson A. Rockefeller, was a finalist for the National Book Award. Mr. Reich is the recipient of numerous journalism awards, including the Overseas Press Award and the John Hancock Award for Excellence in Business and Financial Journalism.

Meet history's trailblazers! Get inspired by the true story of the creator of the Broadway blockbuster, Hamilton! A biography series for kids who loved Who Was? and are ready for the next level.On July 19, 2015,Lin-Manuel Miranda stepped out on the Broadway stage in Hamilton. His show about Alexander Hamilton, featuring hip hop, R&B, and other music styles, became one of the most successful musicals of all time! Find out how the boy who loved performing blazed a trail in theater!Trailblazers celebrates the lives of amazing pioneers, past and present, from all over the world. What kind of trail will you blaze?Don't miss the other Trailblazers biographies, including Beyoncé, J. K. Rowling, and Simone Biles.

Be inspired by the lives of trailblazers past and present in this fun and factual biography series!How did Beyoncé find her voice and become an international superstar? As a child, she may have been shy in the classroom, but when Beyoncé stepped out on stage she transformed into a powerful performer. After singing and dancing in local talent shows, Beyoncé went on to front best-selling girl band Destiny's Child, before setting out on a solo career that has inspired and empowered millions of people around the world. Singer, songwriter, record producer, activist and icon - discover the extraordinary story of Beyoncé's rise to fame!TRAILBLAZERS biographies are packed with little-known trivia, fascinating facts and lively illustrations.

Be inspired by the lives of trailblazers past and present in this fun and factual biography series!How did Lin-Manuel Miranda become the multi-award-winning creator behind a hit Broadway show? As a child, Lin-Manuel spent his time listening to the sounds and rhythms of New York. Taking part in school productions and writing his own plays, he knew early on he was destined for the stage. While on holiday years later, he read a biography of Alexander Hamilton and came up with an idea for an original musical take on American history. Discover how this aspiring actor went on to create the most talked about show in decades and take the world by storm with his creativity! TRAILBLAZERS biographies are packed with little-known trivia, fascinating facts and lively illustrations.

Be inspired by the lives of trailblazers past and present in this fun and factual biography series!On a day trip to the local sports centre, Simone Biles discovered her natural talent for gymnastics. Despite a challenging start in life, Simone has gone on to become one of the world's greatest athletes.Find out how Simone toughed it out in training, went on to win seven Olympic medals and took the bold step of putting her mental health before people's expectations of her.TRAILBLAZERS biographies are packed with little-known trivia, fascinating facts and lively illustrations.

An Open Access edition of this book will be available on the Liverpool University Press website and the OAPEN library as part of Trailblazers.When sharing the same physical space as the students they teach, a teacher can easily gauge learners' responses and notice if their attention has wandered. In contrast, in an online room, a learner can appear to be fully engaged whilst simultaneously doing many other activities and learning little. Aimed at distance educators who teach in online rooms and grounded in innovative narrative research which provides a rare glimpse into the lives of students who study online, this engaging book provides fresh insight into students' experiences and practical inspiration for developing online pedagogy. Kathy Chandler, an experienced distance educator, takes readers on a journey which encompass welcoming students to the online room; engaging students in learning; meeting diverse needs; supporting small group work; co-teaching; developing online teaching practice; and seeking feedback on practice. Thoughtfully chosen stories from students and educators are shared to helps readers appreciate the barriers that students face, understand the reasons behind students’ preferences and rethink teaching practice. The book offers much-needed ideas about how educators can foster a culture where everyone feels welcome, knows that their contributions are valued, and everybody feels able to reach their full potential.

So you want to be a pop star. Where do you find a band? How do you get a gig? What's recording all about? And most important - do you look cool? It's all in this book. Get the facts. Then read the story 'The Stormers' and find out what happens when pride gets in the way of making great music. This fantastic book features an exciting combination of both fiction and non-fiction. The non-fiction section enables readers to engage with the subject matter, using dramatic illustrations and bite-sized texts. The beautifully illustrated fiction story appears in two formats - short, simple texts for more able readers and an illustrated 'speech bubble' version of the same story, for those who are really struggling. Part of the Trailblazers series, this book is brilliant for keeping reluctant readers engaged.

Find out about the greatest journeys ever! Modern humans' first great journey took more than fifty thousand years to complete. What was it? Who discovered America? Who was first to reach the South Pole? Who was first to land on the Moon? Get the facts. Then read 'The Big Sleep' - a story about a man who takes a fifty-year journey to the stars. What does he find there when he arrives? This fantastic book features an exciting combination of both fiction and non-fiction. The non-fiction section enables readers to engage with the subject matter, using dramatic illustrations and bite-sized texts. The beautifully illustrated fiction story appears in two formats - short, simple texts for more able readers and an illustrated 'speech bubble' version of the same story, for those who are really struggling. Part of the Trailblazers series, this book is brilliant for keeping reluctant readers engaged.

What is needed for life? Why is the Earth right for life? Where else might there be life? How did life start on Earth? Did it come from space? Get the answers. Get the facts. Then read 'The Search for Life', a great story about how life started on one planet in the universe. This fantastic book features an exciting combination of both fiction and non-fiction. The non-fiction section enables readers to engage with the subject matter, using dramatic illustrations and bite-sized texts. The beautifully illustrated fiction story appears in two formats - short, simple texts for more able readers and an illustrated 'speech bubble' version of the same story, for those who are really struggling. Part of the Trailblazers series, this book is brilliant for keeping reluctant readers engaged.

This book is about animals that have disappeared - animals that are now extinct. How does it happen, and why? Find out all about alien species and mass extinctions. Find out about animals that seemed to come back from the dead. Get the facts. Then read 'The Last Mammoth', a story where the past meets the present. This fantastic book features an exciting combination of both fiction and non-fiction. The non-fiction section enables readers to engage with the subject matter, using dramatic illustrations and bite-sized texts. The beautifully illustrated fiction story appears in two formats - short, simple texts for more able readers and an illustrated 'speech bubble' version of the same story, for those who are really struggling. Part of the Trailblazers series, this book is brilliant for keeping reluctant readers engaged.

Be inspired by the lives of trailblazers past and present in this fun and factual biography series!How did Neil Armstrong become the first person to set foot on the moon? Long before that astonishing day in 1969, Armstrong was already dreaming of journeys above the clouds, visiting air shows and gaining his pilot's license aged just fifteen. Find out how this flight-obsessed astronaut went on to take one of the most momentous steps in history. TRAILBLAZERS biographies are packed with little-known trivia, fascinating facts and lively illustrations.

Be inspired by the lives of trailblazers past and present in this fun and factual biography series!How did Jane Goodall become the world's leading chimpanzee expert? Having dreamed of studying animals in their natural habitat since she was little, she jumped at the first opportunity to set sail for Africa and observe primates - even though many people were against the idea of a young woman living among wild creatures, so far from home. Find out what led this animal-loving trailblazer to dedicate her life to primatology and conservation, and share her amazing discoveries with the world.TRAILBLAZERS biographies are packed with little-known trivia, fascinating facts and lively illustrations.

Discover the lives of pioneers, past and present, in the TRAILBLAZERS series. From scientists to activists, inventors to athletes, meet the intrepid individuals whose achievements have had a big impact on our planet.How did Albert Einstein become one of the greatest minds in history? With his radical theory of relativity, Einstein changed the way we think about everything - from atoms to galaxies. Expelled from school and told nothing would ever come of him, find out how this trailblazer came to be considered a total genius. A fun and informative biography, packed with little-known trivia, fascinating facts and lively illustrations!

Be inspired by the lives of trailblazers past and present in this fun and factual biography series!How did Harriet Tubman help hundreds of enslaved people reach freedom? Born into slavery on a Maryland plantation, Harriet's life was full of hardship. In 1849, she made the brave decision to run away, journeying north on the Underground Railroad. Despite the dangers, she returned to the South again and again, leading many others to safety. Discover the story of this amazing abolitionist and find out how she overcame every obstacle in the fight for freedom.TRAILBLAZERS biographies are packed with little-known trivia, fascinating facts and lively illustrations.

Be inspired by the lives of trailblazers past and present in this fun and factual biography series!How did Stephen Hawking's amazing discoveries change the way we think about the universe? Fascinated by the cosmos from a young age, Stephen grew up in a family that read books at the dinner table and kept bees in the basement! Despite being diagnosed with motor neurone disease, Stephen overcame the limits of his disability to become a superstar scientist and best-selling author. Find out how Stephen's ground-breaking research into black holes helped answer questions about the universe that had been puzzling scientists for centuries. TRAILBLAZERS biographies are packed with little-known trivia, fascinating facts and lively illustrations.

The sea is a dangerous place. There are sharks of course, but the real dangers are much smaller. Like a killer octopus the size of a golf ball. And it's not just animals: there are pirates, and giant waves that can break boats in two. Get the facts. Then read 'Shark Attack!' - a great diving story about what to do when a shark is after you and it can really smell your blood.This fantastic book features an exciting combination of both fiction and non-fiction. The non-fiction section enables readers to engage with the subject matter, using dramatic illustrations and bite-sized texts. The beautifully illustrated fiction story appears in two formats - short, simple texts for more able readers and an illustrated 'speech bubble' version of the same story, for those who are really struggling. Part of the Trailblazers series, this book is brilliant for keeping reluctant readers engaged.

What is Manga? What is anime? What's it got to do with Pokemon, Samurai and the Ninja? Here are the answers. Then read a great Manga story about a new superhero - Boffin Boy, who must defeat an evil robot from ancient Japan, Mogon the Mighty.This fantastic book features an exciting combination of both fiction and non-fiction. The non-fiction section enables readers to engage with the subject matter, using dramatic illustrations and bite-sized texts. The beautifully illustrated fiction story appears in two formats - short, simple texts for more able readers and an illustrated 'speech bubble' version of the same story, for those who are really struggling. Part of the Trailblazers series, this book is brilliant for keeping reluctant readers engaged.

How did the universe start? How will it end? Will we ever visit the stars? Can we take short cuts through space? Can we travel in time? Could we live forever? Welcome to extreme science. Get the facts. Then read 'The Man in the Machine', a story about aliens who create universes inside computers.This fantastic book features an exciting combination of both fiction and non-fiction. The non-fiction section enables readers to engage with the subject matter, using dramatic illustrations and bite-sized texts. The beautifully illustrated fiction story appears in two formats - short, simple texts for more able readers and an illustrated 'speech bubble' version of the same story, for those who are really struggling. Part of the Trailblazers series, this book is brilliant for keeping reluctant readers engaged.

What is a disaster? What causes disasters? Investigate natural disasters and man-made events. Wars, terrorism, tornadoes, hurricanes, and things just made badly. Then find out about mega-disasters that might happen in the future. Will the Earth survive? Then read 'The Eruption', a story about living and dying in the path of a volcano. Who can you trust when a volcano erupts? This fantastic book features an exciting combination of both fiction and non-fiction. The non-fiction section enables readers to engage with the subject matter, using dramatic illustrations and bite-sized texts. The beautifully illustrated fiction story appears in two formats - short, simple texts for more able readers and an illustrated 'speech bubble' version of the same story, for those who are really struggling. Part of the Trailblazers series, this book is brilliant for keeping reluctant readers engaged

Which type of shark do you most not want to meet in the water? But if you are attacked - where's the best place to poke a shark? Great White Sharks, Bull Sharks, even Whales Sharks - it's all in here. Get the facts. Then read the adventure story 'Swimming with Sharks'. Learn the big lesson of the day: don't bleed when there are sharks around!This fantastic book features an exciting combination of both fiction and non-fiction. The non-fiction section enables readers to engage with the subject matter, using dramatic illustrations and bite-sized texts. The beautifully illustrated fiction story appears in two formats - short, simple texts for more able readers and an illustrated 'speech bubble' version of the same story, for those who are really struggling. Part of the Trailblazers series, this book is brilliant for keeping reluctant readers engaged.

Which octopus has floppy ears? How do you spot a see-through squid? Which creature stands without moving for sixty days? (Outside, and in winter.) Are you hungry? How about 3,000 ants for breakfast, and again for lunch? Welcome to the world of weird creatures. Get the facts. Then read a scary story about a creature that refuses to die: 'Is It Alive?'. This fantastic book features an exciting combination of both fiction and non-fiction. The non-fiction section enables readers to engage with the subject matter, using dramatic illustrations and bite-sized texts. The beautifully illustrated fiction story appears in two formats - short, simple texts for more able readers and an illustrated 'speech bubble' version of the same story, for those who are really struggling. Part of the Trailblazers series, this book is brilliant for keeping reluctant readers engaged.

Meet the killer plants. These plants don't bother with sunlight or water. They eat meat instead. Insects, rats, mice ... Remember - you could be next! Then find out which bean is 12,000 times more poisonous than rattlesnake venom. You'd better get the facts. Then read the story 'Where's Mr Potts?' You'll be a bit more careful next time you cut some flowers. This fantastic book features an exciting combination of both fiction and non-fiction. The non-fiction section enables readers to engage with the subject matter, using dramatic illustrations and bite-sized texts. The beautifully illustrated fiction story appears in two formats - short, simple texts for more able readers and an illustrated 'speech bubble' version of the same story, for those who are really struggling. Part of the Trailblazers series, this book is brilliant for keeping reluctant readers engaged.