Translation Happens – serie

We don’t say what we mean. We don’t mean what we say. No-one can tell the truth – especially when we stick to the facts.Language isn’t about words, or information, or things. It’s always about us. As with music and painting, we use language to express what we are not able to say. And we can all do it. We all create our own poetry.It is not words that we understand, but the myriad meanings of silence that lie beyond them.

Due to the increasing lingua-cultural heterogeneity of today’s users of English, it has become necessary to examine politeness, translation and transcultural communication from a different perspective. This book proposes a concept for a transdisciplinary methodology to shed some light onto the opaque relationship between the lingua-cultural biographies of users of English and their patterns of perceiving and realizing politeness in speech acts. The methodology incorporates aspects of CAT tools and business intelligence systems, and is designed for long-term research that can serve as a foundation for theoretical studies or practical contexts, such as customer relationship management and marketing.