Victionary – serie

In an increasingly digital world, brands are faced with the challenge of reshaping their identities in order to solidify their presence both online and offline, not to mention in a variety of other mediums. As a result, many designers and creatives have chosen to break with the notion of “never change your identity” and have opted for fluid, adaptive graphics that flexibly adapt to each platform they are placed on. Interweaving elements that span across graphics, motion, and more, Dynamic Branding showcases the best examples of graphic systems that skillfully shapeshift across mediums to bring out the best of what their brand has to offer while maintaining its integrity and core values.Contains a curated selection of brand identities that are brilliant at adapting to the digital world.

There is something distinctly compelling about the vintage aesthetic. Brimming with charm and character, it often tells stories of a colourful past and showcases a level of craftsmanship that many creatives today still aspire to emulate. Retro designs also emanate a sense of comfort and warmth that is tinged with nostalgia. As testament to the adage that old is indeed gold, ‘New Retro’ showcases a brilliant collection of work that is anything but outdated, featuring projects that not only draw inspiration from the good old days, but also merge seamlessly with contemporary influences and culture. First published in 2016, this 2021 rerelease - with additional projects and a special cover design - coincides with Victionary’s 20th anniversary and is dedicated to the fans who have been requesting for its reprint ever since it went out of stock.

Showcasing creative pairings and ingenious applications of Serif and Sans Serif typefaces as well as a rich selection of type specimen, Sans in Use and Serif in Use act as a reference point to inspire type designers and type lovers alike. In the world of typography, it is not uncommon to see combinations of serif and sans serif typefaces in the same design. However, it takes skill to combine them in order to avoid tension and clashes, and ensure maximum readability of the text in the design. From font weights to classifications, each font has its own distinct personality, and should be carefully paired to convey the right tone and mood of the design. Featuring a selection of type specimens, their design applications, and the thoughts that go behind the craft, Sans in Use / Serif in Use collates the best combinations of the two typeface categories and serves as a reference point for inspiration-seeking designers and typographers alike.

PALATE PALETTE was inspired by a simple question that floated around the Victionary studio one day: ‘What do the best artists/illustrators around the world love to eat?’ Brimming with colourful and characterful artwork, the book features a variety of mouthwatering illustrations as well as charming personal anecdotes hand-drawn by the artists/illustrators themselves – making it a feast for the senses that will fill fans of visual appeal (and food) with delight. Besides savouring the scrumptious drawings, wannabe-gourmands who draw inspiration from the pages will be able to try out some of the recipes included!

For some time in the distant past, hand-lettering used to be a highly-regarded skill to master and was ubiquitous via publications and public signages. Although society relies heavily on keyboards and screens for communication today, a growing number of creative practitioners have been busy reviving the seemingly-lost art in recent years, in a bid to return the sincerity and warmth of the human touch to our predominantly digital lives. Brimming with character, hand-lettering serves as the bridge between old-school calligraphy and modern typography to bring nuance back into an age of uniformity.Rereleased in conjunction with Victionary’s 20th anniversary, the 2021 boxset edition of ‘Handstyle Lettering’ comes with a beginner-friendly calligraphy pen-and-nib set crafted by renowned British companies Manuscript and D. Leonardt & Co. which––coupled with new projects, interviews, and an expanded step-by-step guide––serves to help aspiring creatives kickstart their hand-lettering journey.

The age of the internet and media have brought about a growing interest in Asian culture and its various languages across the region. Han characters in particular, which are applied in Chinese, Japanese and Korean contexts respectively as three branches of the same written system, are becoming more than text-based communication devices. Due to the structure of the characters themselves, they are being utilised as flexible design elements that bring abstract visual concepts to life in breaking the barriers between the East and the West.As a follow-up to the original release in 2015, Hanzi•Kanji•Hanja 2 focuses more on the former (i.e. Hanzi) through over 100 projects that give the ancient type form a fresh and modern facelift. Like its predecessor, the book comprises logotypes and their applications to offer readers a closer insight into the art of the strokes; as well as a showcase of brand identities, posters, packaging, advertisements and the like – expanded further with case studies and interviews to serve as an inspiring reference point for designers of all cultures.

Following its first bestselling predecessor, GRAPHIC FEST 2 continues its legacy with a brand new selection of visual identities that appeal to the right audiences with the same vigour and sensations. As the world slowly opens up after years of the pandemic, previously cancelled or postponed festivals and fairs are springing back to life with a new wave of creativity and energy, while organisers and designers are tasked with enhancing the event’s overall experience and atmosphere after people have spent so much time in isolation. Ranging from logos, typography, to systematic approaches and environmental settings, the series continues with a fresh bout of inspiration to create attractive and memorable events or festivals.

Equally strange and fascinating, insects are not only an inseparable part of our earth’s ecosystem, but also one of the most beautifully-designed creatures of the natural world. Insectile Inspiration shows off the intricate beauty of insects through the eyes of talented artists and illustrators around the globe. Whether you look at them in awe or in fear, it goes without saying that the world of small but mighty insects is an irreplaceable part of Earth and its ecosystems, and is equally strange and wonderful in its own way. Peer into a mesmerising kaleidoscope where butterflies, beetles, bees, and other remarkable insects come to life under the skilful brushstrokes of talented artists and illustrators around the globe. Discover the intricate details and ethereal allure of insects through the visually stunning collection of art in Insectile Inspiration – Insects in Art and Illustration, all drawing inspiration from the fascinating beauty of insects. Prepare to be transported into a world where art and nature intertwine, offering a glimpse into the enchanting beauty that lies within the tiny wonders of the insect realm.

From the ancient civilizations that revered them as guardians to our contemporary homes where they embody loyalty and love, dogs have etched their paw prints onto the tapestry of our shared experience. As steadfast companions, tireless workers, and endearing friends, they have not only earned their keep by our sides, but have also become muses for artists and creatives around the world.Caninity encapsulates the diverse and whimsical artistic interpretations of dogs across breeds, from the Mastiff to the Maltese. Much like our faithful companions themselves, the artwork within the pages are a kaleidoscope of styles, painted with love and imagination by artists from every corner of the globe.

Concept stores are about discovery and experience. In a world of options, these stores pull together products from different lines and brands, odds and ends, to weave a story or cultivate a way of living that inspires. To keep it fresh and interesting, regular updates and narrative display help purvey this attitude, and a well-designed branding scheme solidifies their philosophy.In recognising the true power of design, the 60 concept stores and pop-ups featured in BRANDLife: Concept stores & pop-ups demonstrate how fashionable graphic identities and interiors help put forward lifestyle ideas beyond what their products are originally designed for. The showcase will examine retail settlements with diverse focuses, from food and fashion to a total lifestyle, that trades utilitarian products and cultural offerings.