Yearbooks – serie

The world is changing. A host of developments are impacting our lives: sustainability, values, equality, purpose, digitisation or 'Gen Z'. However, a consideration of the majority of brand experiences gives rise to the question: Where is the change? It occurred: with COVID-19! And suddenly it was about people's lives, about our supply system and saving our and many other sectors.This is therefore a special Event Design Yearbook.It allows us to revel in projects that have been prohibited for months in 2020. It also shows experience concepts from the time before COVID-19. With all the foreseen changes after the pandemic, as describedfor example by Cedric Ebener in an interview, one can only speculate how the concepts presented here might look in future.Text in English and German.Contents:Public Events;Consumer Events;Employee Events;Press Events.

For over a year, the coronavirus has been holding us in its grip. Live events and brand experiences are either not possible at all or only with significant restrictions. The consequences and problems for the industry are enormous. But alongside this, it enabled us to learn a lot, surprise us and fascinate us with new ideas. Digital and hybrid experiences have developed dynamically, initiating new and creative approaches that are to be perfected over the forthcoming years.This edition of the Event Design yearbook 2021-2022 builds bridges between events before and since the coronavirus, between analogue, hybrid and digital events.Text in English and German.

After over two years of COVID-19, there is now a bright light at the end of the tunnel: most events can take place again. New formats and digital approaches have become established and professionalised and the industry has gathered a wealth of valuable experience. But despite the waning pandemic and the tangible delight about every event, the restart is not proving easy, due to a lack of personnel, and a war, along with many still unanswered questions surrounding digital and hybrid experiences.Previous developments and many of the 45 projects in this edition show new approaches, but in some respects still no overall ideal answers. And that is quite alright – because we are in the middle of a learning process!Text in English and German.

Shared experiences are of immeasurable value, especially at the current time. They forge a sense of community, strengthen trust and foster optimism. They open up opportunities for new perspectives, moments of inspiration and a temporary escape from everyday life. New technologies play a key role in this. With aesthetic spatial experiences, events that bring people together and immersive, interactive worlds, this edition addresses precisely this: the essential value of live communication.Text in English and German.