Paul H. Rubin is professor of economics at Emory University and vice-president of Glassman-Oliver Economic Consultants in Washington, D.C. He is the author of Business Firms and the Common Law and over fifty articles in the economics literature.

from the Foreword by Oliver E. Williamson Transamerica Professor of Business, Economics, and Law University of California, Berkeley, Author of The Economic Institutions of Capitalism This is the first book on the new economics of organization that is accessible and meaningful to an audience of non-specialists. That is a very considerable achievement. New ways of thinking about organization and the public policy ramifications that accrue thereto leave readers with a deeper and broader understanding of what modern business enterprise is all about.

• ContentsForeword by Oliver E. WilliamsonPreface and AcknowledgmentsPART I Inputs1 Make or Buy?2 Buying Complex Products3 Structuring Employment AgreementsPART II Capital and Finance4 Some Notes on Finance5 Takeovers and RestructuringsPART III Marketing6 Distributing the Product: Vertical Controls7 Franchising8 Creating a Reputation Summary and ImplicationsGlossaryBibliographyIndex