Giants of Enterprise

The history of seven of America''s most successful businessmen of the twentieth century and the corporations they created.The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires. With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times:- George Eastman and his invention of the Kodak camera;- Thomas Watson of IBM;- Henry Ford and his automobile;- Charles Revson and his use of television advertising to drive massive sales for Revlon;- Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;- Andrew Carnegie and his steel empire;- Sam Walton and his unprecedented retail machine, Wal-Mart."A rough formula for titanhood can be deduced . . . from Tedlow''s insightful group portrait." —The Atlantic Monthly