Complete Book of Perfect Phrases for High-Performing Sales Professionals

Häftad, Engelska, 2009

395 kr

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Beskrivning

The Right Phrase forEvery Sales Situation

A powerful command of words is the number one requirement for succeeding in the field of sales. Whether you’re cold-calling a prospect, presenting to a group of decision makers, or dealing with price objection, the make-or-break point of every transaction lies in sayingthe right thing to the right person at the right time.

The CompleteBook of Perfect Phrases for High-Performing Sales Professionals isthe ultimate field guide for speaking and writing your way to salessuccess. You’ll find perfect phrases for:

Lead Generation

Turn cold calls into profitable relationships
Expand your customer base
Write engaging letters and e-mails

Sales Calls

Get access to decision makers
Present your product in compelling language
Resist objections and stalling tactics

Customer Service

Develop a rapport with every client
Handle the most difficult of customers
Close every conversation on a positive note

Produktinformation

Utgivningsdatum:2009-11-16
Mått:127 x 203 x 43 mm
Vikt:720 g
Format:Häftad
Språk:Engelska
Antal sidor:736
Förlag:McGraw-Hill Education
ISBN:9780071636094

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Mer om författaren

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Innehållsförteckning

Perfect Phrases for Lead Generation•Customize phrases for the 25 types of clients•Phrases for direct prospecting-using the right words to turn cold calls into cash •What to say to expand your customer base-and grow your sales-faster, bigger, and betterPerfect Phrases for the Sales Call•Get past gatekeepers and sell to the decision makers•Present your product or service in the best light•Handle objections, stalling, and other delaying tactics•Build trust and cultivate relationships Perfect Phrases for Customer Service•Clear explanations of the reasons for difficult customer behaviors•Successfully handle even the most cantankerous customers•101 dialogues and scripts organized according to types of difficult behaviors, usable as is or as part of a training program, and easily tailored to any industry and company culture