Product Managers Handbook, 3E
E-bok
Engelska, 2005696 kr
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Beskrivning
- Previous editions sold more than 17,000 copies
- Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives
- Linda Gorchels is a well-known product management authority, and the author of The Product Manager''s Field Guide and The Manager''s Guide to Distribution Channels
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