The Practical Playbook

J. Lloyd Michener, MD, is Professor and Chair of the Department of Community and Family Medicine at the Duke University School of Medicine.Denise Koo, MD, MPH, is Advisor to the Associate Director for Policy, U.S. Centers for Disease Control and Prevention, and Advisor to the Assistant Secretary for Health, U.S. Department of Health and Human Services.Brian C. Castrucci, MA, is Chief Program and Strategy Officer at the de Beaumont Foundation.James B. Sprague, MD, is Chairman of the Board of the de Beaumont Foundation and its founding Chief Executive Officer.

A feast of information and a must-read for any clinician interested in moving primary care beyond the doors of the medical office

• Foreword by J. Michael McGinnis ; About the editors ; Contributors ; Section I: Fundamentals of Partnerships Between Public Health and Primary Care ; 1. Why a Practical Playbook for Partnerships between Public Health and Primary Care? ; Denise Koo, J. Lloyd Michener, James B. Sprague, Brian C. Castrucci ; 2. The Value of Public Health and Primary Care Partnerships ; Brian C. Castrucci, J. Lloyd Michener, Densie Koo, James B. Sprague ; Essay I: Primary Care and Public Health: Partners for Population Health ; Julie K. Wood ; Essay II: The Value of Integration: Public Health, Primary Care, and Beyond ; Paul E. Jarris, Katie Sellers ; 3. Principles of Partnerships Between Public Health and Primary Care ; J. Lloyd Michener, Brian C. Castrucci, Denise Koo ; 4. Stages of Partnerships Between Public Health and Primary Care ; J. Lloyd Michener and Brian C. Castrucci ; Section II: Working Together ; 5. How to Have Difficult Conversations ; Justine Strand de Oliveira ; 6. Group Dynamics ; Mina Silberberg, Seamus Bhatt-Mackin ; 7. Pitching Your Project ; Justine Strand de Oliveira ; 8. Positioned for Sustainability ; Karen J. Minyard, Amanda Phillips Martinez, Tanisa Adimu ; 9. The Role of Early Wins in Long-Term Success ; Frederick S. Johnson ; Essay: The Value of Early Wins in Be Well Lake County ; Christina Arnold ; 10. Challenges of Working Together ; Lara Snyder ; Essay: Starting Off on the Right Foot: A Communication Strategy Is Essential ; Karen Remley ; 11. Leveraging Media ; Kate Reutersward ; Section III: Health and Health Care ; 12. The Practice of Public Health and How It Is Changing ; Brian C. Castrucci, Hugh H. Tilson, Denise Koo, Jonathon P. Leider ; 13. The Changing Landscape of Primary Care ; Andrew Bazemore, Russell Phillips, Robert L. Phillips, Jr ; 14. Addressing Social Determinants of Health ; Mina Silberberg and Brian C. Castrucci ; Essay: Creating a Culture of Health in Cambridge, MA ; Claude-Alix Jacob and Susan Feinberg ; 15. Community Health Assessments: Past, Present, and Future ; Kevin Barnett and Sara Rosenbaum ; Essay: Community Health Needs Assessments Benefit Communities and Hospitals Alike ; Philip Alberti and Ivy Baer ; 16. Leveraging the Affordable Care Act for Population Health ; Eduardo Sanchez ; 17. Partnering with Medicaid, Medicare, Public Health, and Primary Care to Improve Health Outcomes ; Sharon G. Moffatt, Monica Valdes Lupi, and Kathleen Nolan ; 18. Working With Accountable Care Organizations ; Joanne M. Conroy, Clese Erikson, and Coleen Kivlahan ; Essay I: Local Health Departments and a Primary Care Safety Net ; Robert M. Pestronk ; Essay II: Co-Locating Primary Care and Public Health Services ; Michelle J. Lyn ; 19. Return on Investment and Economic Evaluation ; Steven M. Teutsch, Denise Koo, and Scott D. Grosse ; Section IV: Working With Data ; 20. The Promise and Power of Using Data Together ; Brian C. Castrucci, Hugh H. Tilson, David A. Ross ; 21. Working With Data ; Mina Silberberg, Denise Koo, and Raymond J. King ; 22. Metrics: How to Select Them, How to Use Them ; Mina Silberberg and Denise Koo ; 23. Use of Electronic Health Records for Population Health ; Denise Koo, Raymond J. King, and Seth Foldy ; Essay I: Electronic Health Records: Forging Common Ground for Primary Care and Public Health ; Dave Ross ; Essay II: Public and Population Health IT in the Age of EHRs and the ACA: Expert Perspectives on Current Trends ; John W. Loonsk ; 24. Using Geographic Health Information Systems (GHIS) for Population Health ; Joshua L. Tootoo, Brian C.Castrucci, Pamela Maxson, Michele Casper, and Marie Lynn Miranda ; Essay: Shared Space: Using Geography to Identify Relationships and Increase Understanding in Primary Care and Public Health ; Robert L. Phillips, Jr. and Andrew Bazemore ; 25. Data and the Future of Public Health ; Jeffrey Engel ; Section V: Success Stories ; 26. San Diego, CA, Promotes Healthy Weight to Improve Community Health DK ; Shaila Serpas, Christina Khaokham, Sharon Hillidge, and Virginia Watson ; 27. Indiana Reduces the Burden of Asthma ; Virginia Watson ; 28. "Top-Down" and "Bottom-Up" Initiatives Create a Comprehensive Prescription Drug Overdose Prevention Program in North Carolina ; Virginia Watson ; Acronym list ; Glossary