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Joanne Roberts, Veronique Pouillard, Pierre-Yves Donze - Oxford Handbook of Luxury Business, E-bok

E-bok, Engelska, 2022

Oxford Handbook of Luxury Business

Av Joanne Roberts, Veronique Pouillard, Pierre-Yves Donze

1888 kr

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Beskrivning
This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability.

The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
Produktinformation
  • Utgivningsdatum: 2022-01-11
  • Språk: Engelska
  • Filformat: EPUB
  • Kopieringsskydd: LCP
  • ISBN: 9780190932251
  • Förlag: Oxford University Press
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