Marc H. Meyer Matthews Distinguished University Professor and Department Chair, Entrepreneurship and Innovation Group of the the College of Business at Northeastern University.

Professor Meyer's Fast Path framework is an essential tool for developing and commercializing new product lines from within a corporation. We have used this approach at Masterfoods USA and have found it invaluable in creating the process and culture needed for new venture success.

• 1. IBM Rises from the Ashes ; 2. A Framework for Action ; 3. Segmenting Markets for Growth ; 4. Understanding User Needs ; 5. Creating Design Concepts, Prototyping, and Validating Design Choices ; 6. How Honda Innovates ; 7. Product Line and Platform Development ; 8. Hondas Element Comes to Life ; 9. Business Model Innovation ; 10. New Brand and Product Line Development at Mars ; 11. Making the Business Case ; 12. Executive Decision Making ; 13. Leading Teams to Growth ; Appendix: Underlying Technology Principles in IBMs Renewal

Marc H. Meyer Matthews Distinguished University Professor and Department Chair, Entrepreneurship and Innovation Group of the the College of Business at Northeastern University.

Professor Meyer's Fast Path framework is an essential tool for developing and commercializing new product lines from within a corporation. We have used this approach at Masterfoods USA and have found it invaluable in creating the process and culture needed for new venture success.

• 1. IBM Rises from the Ashes ; 2. A Framework for Action ; 3. Segmenting Markets for Growth ; 4. Understanding User Needs ; 5. Creating Design Concepts, Prototyping, and Validating Design Choices ; 6. How Honda Innovates ; 7. Product Line and Platform Development ; 8. Hondas Element Comes to Life ; 9. Business Model Innovation ; 10. New Brand and Product Line Development at Mars ; 11. Making the Business Case ; 12. Executive Decision Making ; 13. Leading Teams to Growth ; Appendix: Underlying Technology Principles in IBMs Renewal