Stephen M. Kosslyn is Chair of the Department of Psychology and John Lindsley Professor of Psychology at Harvard University. A leading authority on the nature of visual mental imagery and visual communication, he has received numerous honors for his work in this field. His previous books include Clear and to the Point, Image and Mind, Wet Mind: The New Cognitive Neuroscience (with Koenig), and Psychology: The Brain, the Person, the World (with Rosenberg).

Praise for Clear and to the Point "This review may not do justice to the insight and clarity of this excellent book which is easy to read, chock full of examples and filled with illustrations of the principles. It is the best book I have found so far on how to improve presentations--especially in PowerPoint."--Robert Hacker at Sophisticated Finance"A world authority on the visual brain...shows how to use this tool effectively."--Steven Pinker, author of The Language Instinct and Blank Slate"I would say that this is one of the most useful books on PowerPoint to ever be printed."--Garr Reynolds at Presentation Zen

• Chapter 1 The no-stress approachChapter 2 Put your message front and centerChapter 3 Make text clear and legibleChapter 4 Provide informative labels, titles, and keysChapter 5 Present bullets as nuggets and landmarks Chapter 6 Include graphics that stimulate and informChapter 7 Use color and texture to organize and to emphasizeChapter 8 Use transitions and animation to direct attentionChapter 9 Add sound to alert the audience and to paint a pictureChapter 10 Use tables to organize and summarizeChapter 11 Be clear with charts, diagrams, and mapsChapter 12 Make a point with graphsChapter 13 Training intuitions

Stephen M. Kosslyn is Chair of the Department of Psychology and John Lindsley Professor of Psychology at Harvard University. A leading authority on the nature of visual mental imagery and visual communication, he has received numerous honors for his work in this field. His previous books include Clear and to the Point, Image and Mind, Wet Mind: The New Cognitive Neuroscience (with Koenig), and Psychology: The Brain, the Person, the World (with Rosenberg).

Praise for Clear and to the Point "This review may not do justice to the insight and clarity of this excellent book which is easy to read, chock full of examples and filled with illustrations of the principles. It is the best book I have found so far on how to improve presentations--especially in PowerPoint."--Robert Hacker at Sophisticated Finance"A world authority on the visual brain...shows how to use this tool effectively."--Steven Pinker, author of The Language Instinct and Blank Slate"I would say that this is one of the most useful books on PowerPoint to ever be printed."--Garr Reynolds at Presentation Zen

• Chapter 1 The no-stress approachChapter 2 Put your message front and centerChapter 3 Make text clear and legibleChapter 4 Provide informative labels, titles, and keysChapter 5 Present bullets as nuggets and landmarks Chapter 6 Include graphics that stimulate and informChapter 7 Use color and texture to organize and to emphasizeChapter 8 Use transitions and animation to direct attentionChapter 9 Add sound to alert the audience and to paint a pictureChapter 10 Use tables to organize and summarizeChapter 11 Be clear with charts, diagrams, and mapsChapter 12 Make a point with graphsChapter 13 Training intuitions

Stephen M. Kosslyn is Chair of the Department of Psychology and John Lindsley Professor of Psychology at Harvard University. A leading authority on the nature of visual mental imagery and visual communication, he has received numerous honors for his work in this field. His previous books include Clear and to the Point, Image and Mind, Wet Mind: The New Cognitive Neuroscience (with Koenig), and Psychology: The Brain, the Person, the World (with Rosenberg).

Praise for Clear and to the Point "This review may not do justice to the insight and clarity of this excellent book which is easy to read, chock full of examples and filled with illustrations of the principles. It is the best book I have found so far on how to improve presentations--especially in PowerPoint."--Robert Hacker at Sophisticated Finance"A world authority on the visual brain...shows how to use this tool effectively."--Steven Pinker, author of The Language Instinct and Blank Slate"I would say that this is one of the most useful books on PowerPoint to ever be printed."--Garr Reynolds at Presentation Zen

• Chapter 1 The no-stress approachChapter 2 Put your message front and centerChapter 3 Make text clear and legibleChapter 4 Provide informative labels, titles, and keysChapter 5 Present bullets as nuggets and landmarks Chapter 6 Include graphics that stimulate and informChapter 7 Use color and texture to organize and to emphasizeChapter 8 Use transitions and animation to direct attentionChapter 9 Add sound to alert the audience and to paint a pictureChapter 10 Use tables to organize and summarizeChapter 11 Be clear with charts, diagrams, and mapsChapter 12 Make a point with graphsChapter 13 Training intuitions