Stephen Kosslyn - Böcker

Giving good presentations is not just common sense. Cognitive neuroscientist Stephen M. Kosslyn shows how to make presentations work better based on how our brains work. Where many books focus on how to create a first draft, Better PowerPoint gives you quick steps to improve one you already have. BL 8 key rules that are easy to remember and use BL Clear principles about how to design effective slides based on well-established scientific data BL Quick steps to sharpen and strengthen your presentation BL Easy-to-use checklists guide you through each aspect of your presentation BL Chapters are structured to help you prioritize the most effective edits BL Memorable examples and illustrations to show what works, and what doesn't BL Lessons in what to fix can also help you create better first drafts faster. If you have a PowerPoint presentation that is not giving you the results you want, take advantage of what scientific research can tell you about how your audience is seeing and thinking about what you have to say.

"This volume is the most important if not the final word on the great imagery debate. It examines issues critical to all cognition. For example, whether the brain is a general purpose computer and if the brain's structure imposes limits on what can be represented in our minds." Michael I. Posner, Prof. Emeritus University of Oregon |k No"The Case for Mental Imagery is destined to be a classic text in psychology. [the authors] present an in-depth, philosophically sophisticated, and empirically supported argument that clarifies and settles many of the most contentious issues in the longstanding, decades-long 'imagery debate'...This is an impressive achievement and an outstanding example of the way controversies can be addressed through a combination of sophisticated theoretical concepts paired with expertly conducted scientific research programs."--PsycCRITIQUES |k No"This is an outstanding book that presents a roadmap of the psychological and neural mechanisms underlying mental imagery. The field of mental imagery has a long and somewhat dark history and the study of the critical cognitive ability has only been considered scientifically legitimate relatively recently. In this book, Kosslyn and colleagues not only summarize the wealth of their own recent scientific findings but elegantly place these findings and their theoretical perspective in the larger historical and contemporary context of studies on mental imagery. The book distills a rich, complicated domain into a series of accessible topics and will serve as an invaluable guide to those entering the field, a refresher for those with passing knowledge, and a major reference for the cognoscenti."--Marlene Behrmann, Professor of Psychology, Carnegie Mellon University"For centuries, mental imagery has been recognized as one of the keys to understanding human intelligence, emotion, and creativity. Stephen Kosslyn developed the first comprehensive theory of this faculty of mind, and for three decades has explored it with theoretical depth, experimental ingenuity, and a relentless drive to get to the bottom of puzzles and controversies. Kosslyn has now given us a magisterial account of this crucial aspect of mental life. A seamless synthesis of mind and brain, The Case for Mental Imagery is a case of cognitive neuroscience at its finest."--Steven Pinker, Johnstone Family Professor of Psychology, Harvard University"The definitive treatment of mental imagery from a pictorialist point of view."--Ned Block, Silver Professor of Philosophy and Psychology, New York University

For courses in Cognitive Psychology, Cognitive Neuroscience, Learning and Memory, Philosophy of Mind, and Philosophy of Psychology. The first book that fully integrates information about the brain and neural processing into the standard curriculum in cognitive psychology. Based on a need for a text that could accurately, productively, and seamlessly integrate information on both the brain and neural processing, Edward E. Smith (Columbia University) and Stephen M. Kosslyn (Harvard University) created Cognitive Psychology: Mind and Brain 1.e. Without question, the study of cognition has progressed enormously over the past decade. Most importantly, much of the recent progress in cognitive studies has come from the advent of cognitive neuroscience, which uses neuroscientific methods and data to address psychological issues. However, throughout years of academic teaching, the authors came to realize that no currently available book was able to summarize and make accessible the major findings, theories, and research the field had produced. Now, in this text's first edition, these issues have been addressed.Using findings in neuroscience to illuminate and motivate key distinctions in cognitive psychology, the authors have written a cognitive psychology book that is informed by neuroscience - the first of its kind and one poised to set a new standard in undergraduate cognitive studies.