Sam Deep is a consultant and trainer from Pittsburgh.Lyle Sussman, Ph.D., is Professor of Management at the University of Louisville. Their other books include Yes, You Can! (80,000 sold) and What to Say to Get What You Want (60,000 sold). The Sandler Sales Institute provides sales training through its national network of 180 affiliates.

• The Ten Commandments Of Change * Expect the Best * Listen Before Talking; Think Before Acting * Get to the Point * Change What They Do, Not Who They Are * Model the Behavior You Desire * Adapt Your Approach to the Person * Provide for Dignity and Self-Respect * Appeal to Self-Interest * Rejoice at Success * Cut Your Losses with Remorse, Not Guilt Advisories For Getting The Best * Boss Advisories * Employee Advisories * Coworker Advisories * Customer Advisories