Eva Hemmungs Wirten is professor of mediated culture at Linkoping University, Sweden. She is the author of Terms of Use: Negotiating the Jungle of the Intellectual Commons and No Trespassing: Authorship, Intellectual Property Rights, and the Boundaries of Globalization.

"A gripping account of the episodes in Marie Curie's life when her involvement with intellectual property, the press, celebrity culture, and the international management of information became especially consequential. Through these episodes, Hemmungs Wirten traces the creation of the Curie 'brand'-a term and a legal concept that the European Union has explicitly adopted. She reveals a fascinating process through which scientific persona and publicity intersect." (Adrian Johns, University of Chicago)

Eva Hemmungs Wirten is professor of mediated culture at Linkoping University, Sweden. She is the author of Terms of Use: Negotiating the Jungle of the Intellectual Commons and No Trespassing: Authorship, Intellectual Property Rights, and the Boundaries of Globalization.

"A gripping account of the episodes in Marie Curie's life when her involvement with intellectual property, the press, celebrity culture, and the international management of information became especially consequential. Through these episodes, Hemmungs Wirten traces the creation of the Curie 'brand'-a term and a legal concept that the European Union has explicitly adopted. She reveals a fascinating process through which scientific persona and publicity intersect." (Adrian Johns, University of Chicago)

Eva Hemmungs Wirten is professor of mediated culture at Linkoping University, Sweden. She is the author of Terms of Use: Negotiating the Jungle of the Intellectual Commons and No Trespassing: Authorship, Intellectual Property Rights, and the Boundaries of Globalization.

"A gripping account of the episodes in Marie Curie's life when her involvement with intellectual property, the press, celebrity culture, and the international management of information became especially consequential. Through these episodes, Hemmungs Wirten traces the creation of the Curie 'brand'-a term and a legal concept that the European Union has explicitly adopted. She reveals a fascinating process through which scientific persona and publicity intersect." (Adrian Johns, University of Chicago)