Capitalism’s Tomorrows

The institutional evolution of “corporate futurism” and its influence on our view of the role of private enterprise in society. While the bright capitalist future that the power elite of postwar America dreamed of hasn’t come to pass, its influence and repercussions continue to resonate. Gavin Benke shows that the cultural, intellectual, and political rise of neoliberalism was not inevitable. Instead, beginning in the early 1960s,  a group that he dubs “corporate futurists” imagined a differently shaped and community-minded version of capitalism. Most interestingly, Benke goes beyond the once-big names in the field (such as Alvin Toffler and Daniel Bell) to show how deep-seated and granular the engagement with futurism was. Using an incredible array of futurists’ reports, conference proceedings, and internal deliberations at places like the infamous RAND Corporation, Capitalism’s Tomorrows uncovers a moment of genuine introspection about capitalism’s development and shows how it is subject to our imaginative capacity and ability to shape how these systems work.