CELIA DE ANCA is currently Director of the Centre for Diversity in Global Management at Instituto de Empresa, Madrid, Spain, one of the leading business schools in the world.ANTONIO VAZQUEZ VEGA is Director for the University Area at the Universia, SCH, Madrid, Spain.

'In this highly informative book Celia De Anca and Antonio Vazquez Vega underline the crucial importance of managing diversity not only for business leaders but also for executives in charge of any activity with a major geographical reach. Accelerated rates of technological change have so compressed space and shrunk time that the world's cultures are intermixed in a degree hitherto unknown. The authors' analysis of this development demonstrates clearly how powerful the benefits and dangerous pitfalls are in managing global business in this entirely new human environment. But this text is not just an academic study or a manual for business executives; rather these scholars also offer us numerous examples of how to cope positively with forces of global change emphasizing cultural diversity; and their discoveries, given recent events, are fundamentally important for all who are involved in international affairs.' - Andrew C. Hess, Professor of Diplomacy, Former Academic Dean, the Fletcher School of Law and Diplomacy 'Diversity management was historically considered mainly to correct injustices in the workplace. Today, the authors convince us that diversity management is a powerful tool to harness the potential of individuals and teams, fostering continued growth and innovation in the firm. Every manager and student of global management needs to understand the advice and conclusions of this excellent book.' - Tania Zouikin, Chairmen of the Board of Batterymarch Financial Management, Inc. (USA).

• PART ONE: UNDERSTANDING DIVERSITY I. BACKGROUND: Diversity in business management: perspectives and trends Dominant and rising values Diversity in the historic perspective of business management II. Gender, culture and personality: the values provided by diversity Gender and management Culture and business management Personality and diversity management PART TWO: MANAGING DIVERSITY III. Policies and best practices: A new framework for analysing the management of corporate diversity Chapter 6: Diversity management in today's companies IV. Case studies EPILOGUE: TEN CONCRETE QUESTIONS FOR GLOBAL REFLECTION