Art of the Pitch

• Utgivningsdatum: 2012-01-12
• Mått: 163 x 236 x 20 mm
• Vikt: 545 g
• Format: Inbunden
• Språk: Engelska
• Antal sidor: 240
• Upplaga: 2012
• Förlag: Palgrave Macmillan
• ISBN: 9780230120518

• Affärsförhandlingar
• Reklam

Peter Coughter is a professor at VCU Brandcenter at Virginia Commonwealth University and president of Coughter & Company, which consults with leading advertising agencies around the world. His clients include: Crispin Porter + Bogusky, DDB, Cramer-Krasselt, Dentsu, GSD&M, Goodby Silverstein, JWT, Leo Burnett, Publicist, Y&R, McKinney and many others. He lives in Richmond, Virginia.

Praise for Peter's Seminar Presentation Skills Workshops: 'Peter has been a tremendous asset in coaching our guys on every aspect of Presentation. He's helped build up their experience, and most importantly, their confidence.' - Tony Granger, Global Chief Creative Officer, Y&R 'We have had over 100 of our senior and mid-level people go through Coughter's workshops. The results have been impressive. Rarely do we now prepare for a presentation without someone saying, 'Have we Coughter'd it?' That is the best endorsement of all in terms of the impact he has had with our company.' - Peter G. Krivkovich, President & CEO, Cramer-Krasselt 'Peter is a teacher, leader and a Zen master.' -John Adams, Chairman The Martin Agency

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