Storytelling in Organizations
From Theory to Empirical Research
AvKenneth A. Loparo,Anna Linda Musacchio Adorisio
Inbunden, Engelska, 2009
1 103 kr
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Beskrivning
Storytelling in organizations is a notion that encompasses both the stories that the organization produces and the ones told by its members. It provides both an in-depth treatment of the literature on narratives, stories and storytelling and an extensive empirical case from an American banking institution.