By analysing the rationales for sustainability strategies, this book addresses a timely question for managers, academics and MBAs: ''when does it pay to be green?'' Based on solid theoretical foundations and empirical research, it clarifies the elements involved in the formation and evaluation of sustainability strategies in firms.

By analysing the rationales for sustainability strategies, this book addresses a timely question for managers, academics and MBAs: ''when does it pay to be green?'' Based on solid theoretical foundations and empirical research, it clarifies the elements involved in the formation and evaluation of sustainability strategies in firms.

By analysing the rationales for sustainability strategies, this book addresses a timely question for managers, academics and MBAs: ''when does it pay to be green?'' Based on solid theoretical foundations and empirical research, it clarifies the elements involved in the formation and evaluation of sustainability strategies in firms.