Media Industries and their Markets
Quantitative Analyses
Inbunden, Engelska, 2010
Del i serien Applied Econometrics Association Series
1 094 kr
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Beskrivning
This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing.