Competitive Strategies

Managing the Present, Imagining the Future

AvA. Arbore,E. Valdani

E-bok

PDF, Engelska, 2012

785 kr

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Beskrivning

This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.