A. Arbore – författare

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3 produkter

1. 

   Competitive Strategies

   Managing the Present, Imagining the Future

   Av E. Valdani, A. Arbore

   Inbunden, 2012

   1353 kr

   Lägg i varukorg

   This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and …

2. 

   Competitive Strategies

   Managing the Present, Imagining the Future

   Av A. Arbore, E. Valdani

   E-bok, 2012

   785 kr

   Lägg i varukorg

   This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and …

3. 

   Competitive Strategies

   Managing the Present, Imagining the Future

   Av E. Valdani, A. Arbore

   Häftad, 2012

   567 kr

   Lägg i varukorg

   This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and …