A. Arbore – författare
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3 produkter
3 produkter
Inbunden, Engelska, 2012
1 346 kr
Skickas inom 10-15 vardagar
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
E-bok
PDF, Engelska, 2012734 kr
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This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
Häftad, Engelska, 2012
563 kr
Skickas inom 10-15 vardagar
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.