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Key Concepts in e-Commerce

AvAlan Charlesworth

Häftad, Engelska, 2007

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Beskrivning

E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline.

Produktinformation

Utgivningsdatum:2007-03-22
Mått:138 x 216 x 18 mm
Vikt:386 g
Format:Häftad
Språk:Engelska
Serie:Key Concepts
Antal sidor:328
Förlag:Bloomsbury Publishing PLC
ISBN:9780230516717

Utforska kategorier

E-handel inom Ekonomi och Ledarskap

Mer om författaren

ALAN CHARLESWORTH is a Senior Lecturer in marketing and e-marketing. He has been involved in e-commerce as a practitioner, consultant, trainer and educator since 1996, and is co-author of Online Marketing A Customer-Led Approach (OUP, 2007).

Recensioner i media

'No doubt in my mind that this needs to be published.' - Paul Griseri, UCL, UK 'This is a worthy addition to the Key Concepts series and a valuable supporting asset for students...' - Jonathan Groucutt, Oxford Brookes University, UK

Innehållsförteckning

Consists of approximately 1200 entries, organized alphabetically.

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