Häftad, Engelska, 2007
Key Concepts in e-Commerce
Del i serien Key Concepts
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Beskrivning
E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline.
Produktinformation
- Utgivningsdatum: 2007-03-22
- Mått: 138 x 216 x 18 mm
- Vikt: 386 g
- Format: Häftad
- Språk: Engelska
- Serie: Key Concepts
- Antal sidor: 328
- Förlag: Bloomsbury Publishing PLC
- ISBN: 9780230516717
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Mer om författaren
ALAN CHARLESWORTH is a Senior Lecturer in marketing and e-marketing. He has been involved in e-commerce as a practitioner, consultant, trainer and educator since 1996, and is co-author of Online Marketing A Customer-Led Approach (OUP, 2007).
Recensioner i media
'No doubt in my mind that this needs to be published.' - Paul Griseri, UCL, UK 'This is a worthy addition to the Key Concepts series and a valuable supporting asset for students...' - Jonathan Groucutt, Oxford Brookes University, UK
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