E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline.
ALAN CHARLESWORTH is a Senior Lecturer in marketing and e-marketing. He has been involved in e-commerce as a practitioner, consultant, trainer and educator since 1996, and is co-author of Online Marketing A Customer-Led Approach (OUP, 2007).
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'No doubt in my mind that this needs to be published.' - Paul Griseri, UCL, UK 'This is a worthy addition to the Key Concepts series and a valuable supporting asset for students...' - Jonathan Groucutt, Oxford Brookes University, UK
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Consists of approximately 1200 entries, organized alphabetically.
