Alan Charlesworth – författare
Visar alla böcker från författaren Alan Charlesworth. Handla med fri frakt och snabb leverans.
24 produkter
Online Marketing
A Customer-Led Approach
Av Richard Gay, Alan Charlesworth m. fl.
Häftad, 2007
1140 kr
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Online Marketing: A Customer Led Approach provides an excellent and stimulating balance between theory and practice by recognising the advantages and drawbacks of doing business online. The text is deeply embedded in traditional marketing concepts and examines their evolution as we understand more …
Key Concepts in e-Commerce
E-bok, 2007
485 kr
Lägg i varukorg
E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline.
Key Concepts in e-Commerce
Häftad, 2007
472 kr
Lägg i varukorg
E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline.
Absolute Essentials of Digital Marketing
Häftad, 2023
382 kr
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This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing.The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, …
Digital Marketing
A Practical Approach
Inbunden, 2022
2825 kr
Lägg i varukorg
Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated fourth edition takes an approach that prepares students for an active role in digital marketing. As …
Digital Marketing
A Practical Approach
Häftad, 2022
787 kr
Lägg i varukorg
Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated fourth edition takes an approach that prepares students for an active role in digital marketing. As …
Absolute Essentials of Digital Marketing
Inbunden, 2020
1026 kr
Lägg i varukorg
This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing.The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, …
Introduction to Social Media Marketing
Inbunden, 2014
3155 kr
Lägg i varukorg
Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step …
Introduction to Social Media Marketing
Häftad, 2014
1041 kr
Lägg i varukorg
Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step …
Absolute Essentials of Digital Marketing
E-bok, 2020
436 kr
Lägg i varukorg
This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the …
Absolute Essentials of Digital Marketing
E-bok, 2020
446 kr
Lägg i varukorg
This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the …
Digital Marketing
A Practical Approach
E-bok, 2022
927 kr
Lägg i varukorg
Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated fourth edition takes an approach that prepares students for an active role in digital marketing. As …
Digital Marketing
A Practical Approach
E-bok, 2022
927 kr
Lägg i varukorg
Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated fourth edition takes an approach that prepares students for an active role in digital marketing. As …
Introduction to Social Media Marketing
E-bok, 2014
1231 kr
Lägg i varukorg
Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren''t ''digital natives''. This is the first textbook for students that offers a step by …
Introduction to Social Media Marketing
E-bok, 2014
1204 kr
Lägg i varukorg
Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren''t ''digital natives''. This is the first textbook for students that offers a step by …
Key Concepts in e-Commerce
E-bok, 2007
514 kr
Lägg i varukorg
E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline.
The Digital Revolution
E-bok, 2009
57 kr
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A practical guide to the digital revolution which will give you the information and skills to succeed, in ePub formatLearn more about the digital revolution, you'll find out how to assess online opportunities, plan your strategy and succeed in the digital sector.Tables, illustrations and 'In Focus' …
Social Media Marketing
Marketing Panacea or the Emperor's New Digital Clothes?
Häftad, 2017
266 kr
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Published in 1837, Hans Christian Andersen’s The Emperor’s New Clothes tells the tale of two weavers who present a non-existent suit of clothes to the Emperor with the caution that the suit is invisible to those who are unfit for their positions, stupid, or incompetent. As the Emperor parades in …
Social Media Marketing
Marketing Panacea or the Emperor’s New Digital Clothes?
E-bok, 2017
177 kr
Lägg i varukorg
Published in 1837, Hans Christian Andersen’s The Emperor''s New Clothes tells the tale of two weavers who present a non-existent suit of clothes to the Emperor with the caution that the suit is invisible to those who are unfit for their positions, stupid, or incompetent. As the Emperor parades in …
Die digitale Revolution
E-Commerce. Branding. Content. Netzwerke. Online-Marketing
E-bok, 2011
105 kr
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Was bedeutet die zunehmende digitale Durchdringung der Welt für uns? Wie muss Marketing für ein Onlinepublikum gestaltet sein? Und wie schafft man eine effektive Präsenz im Netz, optimiert Websites und Webwerbung?Das Buch gibt Ihnen Einblick in die digitale Welt und erläutert, welchen Einfluss die …
