Richard Gay – författare
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1 produkter
Online Marketing
A Customer-Led Approach
Av Richard Gay, Alan Charlesworth m. fl.
Häftad, 2007
1140 kr
Lägg i varukorg
Online Marketing: A Customer Led Approach provides an excellent and stimulating balance between theory and practice by recognising the advantages and drawbacks of doing business online. The text is deeply embedded in traditional marketing concepts and examines their evolution as we understand more …