ANDREW LESTER has worked in a variety of sectors, and was head of Jaguar Cars Ltd UK from 1996-2001, successfully leading the transition of the company. He has worked extensively in the UK, USA& Europe. He runs his own business consultancy (Carr-Michael Consulting Ltd), specializing in delivering sustainable growth. Andrew is married with two grown-up children and lives in Warwickshire. He has a degree in Marketing and Business Strategy.Contact: andrewlester@carr-michael.com

'It has a simple powerful message, written in a really user friendly way. It is well known that profitable growth is a powerful creator of shareholder value yet most organisations are best suited to managing the status quo. This book gives a well structured, practical, easy to use guide on how to embed growth in an organisation. It is a good combination of professional techniques and experienced based observations on the dynamics and pitfalls of making growth happen in large organisations' - Andy Harrison, CEO easyJet "I enjoyed it all and particularly the section on the recession. It reinforced many of the actions we have been taking. It has an easy style and the practical charts bring the concepts to life'. - Jim O'Donnell, President BMW North America "This book is excellent. It provides great tools and techniques on a core concept that driving the cash and delivering sustainable growth need different management styles. There's no consultancy speak here just well thought through practical advice and comments...follow the process and you'll get results!" - Sir Nick Scheele, former CEO Ford Motor Company (Worldwide) 'Growth and stability are two sides of the same coin. Andrew Lester reveals how one without the other leads organizations into risking either reckless innovation or becoming inward looking and un-inventive. The two hats of growth and stability provide a strong basis for achieving and sustaining competitive advantage. A highly experienced senior manager, Andrew Lester brings his wisdom to bear in this book, amply illustrated by many key examples and he also provides a range of methodologies for assessing your own business. Invaluable for the practicing manager or the student of business alike.' - Professor David Wilson, Deputy Dean Warwick Business School 'In a world of frugality, high need and quick yield, Andrew Lester's no nonsense approach to getting it right first time and with optimum discipline is an essential read.' - Alexei Orlov, President Europe Middle East Draftfcb 'This book provides a number of forms and formats to help people structure their thinking and very useful prompts to focus on the areas where sales and marketing teams need to capture data in order to develop effective business strategies. A number of the examples and war stories are really helpful to illuminate the power of tools and techniques and the concept of two alternative ways of thinking about problems and issues works really well.' - John Neill, CEO Unipart Group

• Foreword Section 1 The Business Perspective Chapter 1 The Case for 'Two Hats' Chapter 2 What is Growth? Section 2 Growth Management Chapter 3 Organising for Growth Chapter 4 Implementing Sustainable Growth Management Chapter 5 Identifying Growth Opportunities Chapter 6 Prioritising Growth Opportunities Chapter 7 Controlled Creativity Chapter 8 Proposition Plan Chapter 9 Take It To Market Plan (Launch) Chapter 10 Growth Project Integration Chapter 11 Embedding Growth Management Section 3 Chapter 12 Growth In A Recession Chapter 13 You, Your 'Two Hats' and Growth Management Bibliography

ANDREW LESTER has worked in a variety of sectors, and was head of Jaguar Cars Ltd UK from 1996-2001, successfully leading the transition of the company. He has worked extensively in the UK, USA& Europe. He runs his own business consultancy (Carr-Michael Consulting Ltd), specializing in delivering sustainable growth. Andrew is married with two grown-up children and lives in Warwickshire. He has a degree in Marketing and Business Strategy.Contact: andrewlester@carr-michael.com

'It has a simple powerful message, written in a really user friendly way. It is well known that profitable growth is a powerful creator of shareholder value yet most organisations are best suited to managing the status quo. This book gives a well structured, practical, easy to use guide on how to embed growth in an organisation. It is a good combination of professional techniques and experienced based observations on the dynamics and pitfalls of making growth happen in large organisations' - Andy Harrison, CEO easyJet "I enjoyed it all and particularly the section on the recession. It reinforced many of the actions we have been taking. It has an easy style and the practical charts bring the concepts to life'. - Jim O'Donnell, President BMW North America "This book is excellent. It provides great tools and techniques on a core concept that driving the cash and delivering sustainable growth need different management styles. There's no consultancy speak here just well thought through practical advice and comments...follow the process and you'll get results!" - Sir Nick Scheele, former CEO Ford Motor Company (Worldwide) 'Growth and stability are two sides of the same coin. Andrew Lester reveals how one without the other leads organizations into risking either reckless innovation or becoming inward looking and un-inventive. The two hats of growth and stability provide a strong basis for achieving and sustaining competitive advantage. A highly experienced senior manager, Andrew Lester brings his wisdom to bear in this book, amply illustrated by many key examples and he also provides a range of methodologies for assessing your own business. Invaluable for the practicing manager or the student of business alike.' - Professor David Wilson, Deputy Dean Warwick Business School 'In a world of frugality, high need and quick yield, Andrew Lester's no nonsense approach to getting it right first time and with optimum discipline is an essential read.' - Alexei Orlov, President Europe Middle East Draftfcb 'This book provides a number of forms and formats to help people structure their thinking and very useful prompts to focus on the areas where sales and marketing teams need to capture data in order to develop effective business strategies. A number of the examples and war stories are really helpful to illuminate the power of tools and techniques and the concept of two alternative ways of thinking about problems and issues works really well.' - John Neill, CEO Unipart Group

• Foreword Section 1 The Business Perspective Chapter 1 The Case for 'Two Hats' Chapter 2 What is Growth? Section 2 Growth Management Chapter 3 Organising for Growth Chapter 4 Implementing Sustainable Growth Management Chapter 5 Identifying Growth Opportunities Chapter 6 Prioritising Growth Opportunities Chapter 7 Controlled Creativity Chapter 8 Proposition Plan Chapter 9 Take It To Market Plan (Launch) Chapter 10 Growth Project Integration Chapter 11 Embedding Growth Management Section 3 Chapter 12 Growth In A Recession Chapter 13 You, Your 'Two Hats' and Growth Management Bibliography

ANDREW LESTER has worked in a variety of sectors, and was head of Jaguar Cars Ltd UK from 1996-2001, successfully leading the transition of the company. He has worked extensively in the UK, USA& Europe. He runs his own business consultancy (Carr-Michael Consulting Ltd), specializing in delivering sustainable growth. Andrew is married with two grown-up children and lives in Warwickshire. He has a degree in Marketing and Business Strategy.Contact: andrewlester@carr-michael.com

'It has a simple powerful message, written in a really user friendly way. It is well known that profitable growth is a powerful creator of shareholder value yet most organisations are best suited to managing the status quo. This book gives a well structured, practical, easy to use guide on how to embed growth in an organisation. It is a good combination of professional techniques and experienced based observations on the dynamics and pitfalls of making growth happen in large organisations' - Andy Harrison, CEO easyJet "I enjoyed it all and particularly the section on the recession. It reinforced many of the actions we have been taking. It has an easy style and the practical charts bring the concepts to life'. - Jim O'Donnell, President BMW North America "This book is excellent. It provides great tools and techniques on a core concept that driving the cash and delivering sustainable growth need different management styles. There's no consultancy speak here just well thought through practical advice and comments...follow the process and you'll get results!" - Sir Nick Scheele, former CEO Ford Motor Company (Worldwide) 'Growth and stability are two sides of the same coin. Andrew Lester reveals how one without the other leads organizations into risking either reckless innovation or becoming inward looking and un-inventive. The two hats of growth and stability provide a strong basis for achieving and sustaining competitive advantage. A highly experienced senior manager, Andrew Lester brings his wisdom to bear in this book, amply illustrated by many key examples and he also provides a range of methodologies for assessing your own business. Invaluable for the practicing manager or the student of business alike.' - Professor David Wilson, Deputy Dean Warwick Business School 'In a world of frugality, high need and quick yield, Andrew Lester's no nonsense approach to getting it right first time and with optimum discipline is an essential read.' - Alexei Orlov, President Europe Middle East Draftfcb 'This book provides a number of forms and formats to help people structure their thinking and very useful prompts to focus on the areas where sales and marketing teams need to capture data in order to develop effective business strategies. A number of the examples and war stories are really helpful to illuminate the power of tools and techniques and the concept of two alternative ways of thinking about problems and issues works really well.' - John Neill, CEO Unipart Group

• Foreword Section 1 The Business Perspective Chapter 1 The Case for 'Two Hats' Chapter 2 What is Growth? Section 2 Growth Management Chapter 3 Organising for Growth Chapter 4 Implementing Sustainable Growth Management Chapter 5 Identifying Growth Opportunities Chapter 6 Prioritising Growth Opportunities Chapter 7 Controlled Creativity Chapter 8 Proposition Plan Chapter 9 Take It To Market Plan (Launch) Chapter 10 Growth Project Integration Chapter 11 Embedding Growth Management Section 3 Chapter 12 Growth In A Recession Chapter 13 You, Your 'Two Hats' and Growth Management Bibliography