LINDA K. FULLER is Professor of Communications at Worcester State College, USA.

'As the editor of this ambitious collection, Fuller has carved out a unique niche. The three topics of sports, gender, and rhetoric are each individually broad fields of study now and, by combining them, this work will to touch a nerve with many people. This book is interesting, original, and insightful.' - Michael Real, Royal Roads University, Canada 'This informative, captivating collection of extremely well-written essays cover a wide variety of topics...A wonderful resource for those interested in women's studies, women and sport and sports sociology.' - Choice '...a convincing and important collection which adds a great deal to our understanding of how our self-image and our image of others is shaped by the pervasive discourse of sports language. Models of leadership, team work, and strategies for meeting objectives in the workplace and in our homes are all - this book argues persuasively - in some way shaped by the discourse of sports.' - Media Development

• PART I: SPORT LANGUAGE PER SE Sportswomanship: The Cultural Acceptance of Sport for Women Versus the Accommodation of Cultured Women in Sport; L.M.Mawson Language, Gender, and Sport: A Review of the Research Literature; J.O Segrave, K.L.McDowell & J.G.King 'Throw Like a Girl' Doesn't Mean What It Used To: Research on Gender, Language, and Power; F.L.Wachs PART II: HISTORICAL PERSPECTIVES "A Glow of Pleasurable Excitement": Images of the New Athletic Woman in American Popular Culture, 1880-1920; N.G.Rosoff A Woman in a Man's World: Annie Laurie, One of America's First Sportswriters; M.Sowell White Sauvage-ry: Revisiting the Collegians and Coeds of Old Siwash College; J.Stang PART III: PRINT MEDIA REPRESENTATIONS She Got Game, but She Don't Got Fame; S.Burris Strong Enough to Be a Man, But Made a Woman: Discourses of Femininity in Sports Illustrated for Women; C.Cooky Running a Different Race? The Rhetoric of 'Women's-Only' Content in Runner's World; M.Hardin & J.Dodd Control: Em-powerment and the Fitness Discourse; J.S.Maguire Minimizing the Maxim Model?: Interpreting the Sexual Body Rhetoric of Teenage Moms through Physical Education; T.Orchard, J.Stark & J.Halas PART IV: BROADCAST MEDIA REPRESENTATIONS Television and Aerobic Sport: Empowerment and Patriarchy in Denise Austin's Daily Workouts; M.Camacho We Don't Glow, We Sweat: The Ever Changing Commentary about Women's Athletics; J.R.Hallmark PART V: VISUAL MEDIA REPRESENTATIONS Game Face: Sports Reporters: Use of Sexualized Language in Coverage of Women's Professional Tennis; K.L.Bissell The Vamp, the Homebody, and the Upstart: Women, Language, and Baseball Films; L.K.Fuller Britney, the Body, and the Blurring of Popular Cultures: A Case Study of Music Videos, Gender, a Transcendent Celebrity, and Health Issues; C.Sabiston & B.Wilson PART VI: CLASSIC CASE STUDIES NASCAR's Boy Wonder: Jeff Gordon as Ambivalent Sex Symbol in a Macho Sub-Culture; S.A.G.M.Crawford Hey, I'm the Coach's Wife, not the Team Mom': The Rhetoric of Little League Mothers' Role Performances; K.Golombisky "Man-On": The Culture of Girls' Soccer; S.C.Mooney The Making of the Perfect Sacrifice: An Analysis of Football Coaches' Rhetorical Descriptions of Their Wives; D.L.Tucker GirlSpeak: Adolescent Females Talk About Their Athletic Identities; S.G.Zieff

LINDA K. FULLER is Professor of Communications at Worcester State College, USA.

'As the editor of this ambitious collection, Fuller has carved out a unique niche. The three topics of sports, gender, and rhetoric are each individually broad fields of study now and, by combining them, this work will to touch a nerve with many people. This book is interesting, original, and insightful.' - Michael Real, Royal Roads University, Canada 'This informative, captivating collection of extremely well-written essays cover a wide variety of topics...A wonderful resource for those interested in women's studies, women and sport and sports sociology.' - Choice '...a convincing and important collection which adds a great deal to our understanding of how our self-image and our image of others is shaped by the pervasive discourse of sports language. Models of leadership, team work, and strategies for meeting objectives in the workplace and in our homes are all - this book argues persuasively - in some way shaped by the discourse of sports.' - Media Development

• PART I: SPORT LANGUAGE PER SE Sportswomanship: The Cultural Acceptance of Sport for Women Versus the Accommodation of Cultured Women in Sport; L.M.Mawson Language, Gender, and Sport: A Review of the Research Literature; J.O Segrave, K.L.McDowell & J.G.King 'Throw Like a Girl' Doesn't Mean What It Used To: Research on Gender, Language, and Power; F.L.Wachs PART II: HISTORICAL PERSPECTIVES "A Glow of Pleasurable Excitement": Images of the New Athletic Woman in American Popular Culture, 1880-1920; N.G.Rosoff A Woman in a Man's World: Annie Laurie, One of America's First Sportswriters; M.Sowell White Sauvage-ry: Revisiting the Collegians and Coeds of Old Siwash College; J.Stang PART III: PRINT MEDIA REPRESENTATIONS She Got Game, but She Don't Got Fame; S.Burris Strong Enough to Be a Man, But Made a Woman: Discourses of Femininity in Sports Illustrated for Women; C.Cooky Running a Different Race? The Rhetoric of 'Women's-Only' Content in Runner's World; M.Hardin & J.Dodd Control: Em-powerment and the Fitness Discourse; J.S.Maguire Minimizing the Maxim Model?: Interpreting the Sexual Body Rhetoric of Teenage Moms through Physical Education; T.Orchard, J.Stark & J.Halas PART IV: BROADCAST MEDIA REPRESENTATIONS Television and Aerobic Sport: Empowerment and Patriarchy in Denise Austin's Daily Workouts; M.Camacho We Don't Glow, We Sweat: The Ever Changing Commentary about Women's Athletics; J.R.Hallmark PART V: VISUAL MEDIA REPRESENTATIONS Game Face: Sports Reporters: Use of Sexualized Language in Coverage of Women's Professional Tennis; K.L.Bissell The Vamp, the Homebody, and the Upstart: Women, Language, and Baseball Films; L.K.Fuller Britney, the Body, and the Blurring of Popular Cultures: A Case Study of Music Videos, Gender, a Transcendent Celebrity, and Health Issues; C.Sabiston & B.Wilson PART VI: CLASSIC CASE STUDIES NASCAR's Boy Wonder: Jeff Gordon as Ambivalent Sex Symbol in a Macho Sub-Culture; S.A.G.M.Crawford Hey, I'm the Coach's Wife, not the Team Mom': The Rhetoric of Little League Mothers' Role Performances; K.Golombisky "Man-On": The Culture of Girls' Soccer; S.C.Mooney The Making of the Perfect Sacrifice: An Analysis of Football Coaches' Rhetorical Descriptions of Their Wives; D.L.Tucker GirlSpeak: Adolescent Females Talk About Their Athletic Identities; S.G.Zieff

LINDA K. FULLER is Professor of Communications at Worcester State College, USA.

'As the editor of this ambitious collection, Fuller has carved out a unique niche. The three topics of sports, gender, and rhetoric are each individually broad fields of study now and, by combining them, this work will to touch a nerve with many people. This book is interesting, original, and insightful.' - Michael Real, Royal Roads University, Canada 'This informative, captivating collection of extremely well-written essays cover a wide variety of topics...A wonderful resource for those interested in women's studies, women and sport and sports sociology.' - Choice '...a convincing and important collection which adds a great deal to our understanding of how our self-image and our image of others is shaped by the pervasive discourse of sports language. Models of leadership, team work, and strategies for meeting objectives in the workplace and in our homes are all - this book argues persuasively - in some way shaped by the discourse of sports.' - Media Development

• PART I: SPORT LANGUAGE PER SE Sportswomanship: The Cultural Acceptance of Sport for Women Versus the Accommodation of Cultured Women in Sport; L.M.Mawson Language, Gender, and Sport: A Review of the Research Literature; J.O Segrave, K.L.McDowell & J.G.King 'Throw Like a Girl' Doesn't Mean What It Used To: Research on Gender, Language, and Power; F.L.Wachs PART II: HISTORICAL PERSPECTIVES "A Glow of Pleasurable Excitement": Images of the New Athletic Woman in American Popular Culture, 1880-1920; N.G.Rosoff A Woman in a Man's World: Annie Laurie, One of America's First Sportswriters; M.Sowell White Sauvage-ry: Revisiting the Collegians and Coeds of Old Siwash College; J.Stang PART III: PRINT MEDIA REPRESENTATIONS She Got Game, but She Don't Got Fame; S.Burris Strong Enough to Be a Man, But Made a Woman: Discourses of Femininity in Sports Illustrated for Women; C.Cooky Running a Different Race? The Rhetoric of 'Women's-Only' Content in Runner's World; M.Hardin & J.Dodd Control: Em-powerment and the Fitness Discourse; J.S.Maguire Minimizing the Maxim Model?: Interpreting the Sexual Body Rhetoric of Teenage Moms through Physical Education; T.Orchard, J.Stark & J.Halas PART IV: BROADCAST MEDIA REPRESENTATIONS Television and Aerobic Sport: Empowerment and Patriarchy in Denise Austin's Daily Workouts; M.Camacho We Don't Glow, We Sweat: The Ever Changing Commentary about Women's Athletics; J.R.Hallmark PART V: VISUAL MEDIA REPRESENTATIONS Game Face: Sports Reporters: Use of Sexualized Language in Coverage of Women's Professional Tennis; K.L.Bissell The Vamp, the Homebody, and the Upstart: Women, Language, and Baseball Films; L.K.Fuller Britney, the Body, and the Blurring of Popular Cultures: A Case Study of Music Videos, Gender, a Transcendent Celebrity, and Health Issues; C.Sabiston & B.Wilson PART VI: CLASSIC CASE STUDIES NASCAR's Boy Wonder: Jeff Gordon as Ambivalent Sex Symbol in a Macho Sub-Culture; S.A.G.M.Crawford Hey, I'm the Coach's Wife, not the Team Mom': The Rhetoric of Little League Mothers' Role Performances; K.Golombisky "Man-On": The Culture of Girls' Soccer; S.C.Mooney The Making of the Perfect Sacrifice: An Analysis of Football Coaches' Rhetorical Descriptions of Their Wives; D.L.Tucker GirlSpeak: Adolescent Females Talk About Their Athletic Identities; S.G.Zieff