Christopher Collins is professor emeritus of English at New York University. His many books include Paleopoetics: The Evolution of the Preliterate Imagination (Columbia, 2013); Authority Figures: Metaphors of Mastery from the Iliad to the Apocalypse (1996); The Poetics of the Mind's Eye: Literature and the Psychology of Imagination (1991); and Reading the Written Image: Verbal Play, Interpretation, and the Roots of Iconophobia (1991).

Professor Collins has shown, with his unique combination of interests, just how complex and unpredictably intricate the cognitive web of human culture has become. Of course, this is not the last word on the subject of how culture shapes and modifies our collective cognitive process; we have just begun the task of mapping out the territory to be explored. But exploration is inherently exciting in itself, and this book has significantly widened the scope of the project. -- Merlin Donald, author of "Origins of the Modern Mind" Neopoetics brings ideas from ancient Greece and modern literary and psychological theory together in describing the "writing-ready" brain. It is a work of impressive scholarship, though the literary extracts and occasionally anecdotal style make the book a pleasure to read. I think it will make a distinctive mark in fields of human understanding, including history, psychology, anthropology, literary criticism, musicology. -- Michael Corballis, author of From Hand to Mouth: The Origins of Language Christopher Collins weaves the strands of cognitive poetics - neuroscience, cognitive psychology, anthropology, linguistics and semiotics - into a masterful work of scholarship on literacy, language, memory and the mind that itself reads as beautifully as a novel. This book calls out to be picked up and read carefully by anyone interested in how writing transformed the traditionally oral cultures of ancient Greece and Rome into literate and literary ones, and indeed helped define our own cultural evolution as human beings -- William Short, University of Texas, San Antonio The word poetics is rooted in the Greek poiein, to 'build' or 'create.' In his 2013 book, Paleopoetics, Christopher Collins assessed how evolution gave rise to the "language-ready" brain and its ability to create tools that extends our thoughts. Neopoetics carries his story forward to illuminate how writing has transformed the way that language supports 'mindsharing,' performance and narrative. His exposition fruitfully augments the tools of literary analysis with well-judged perspectives from cognitive neuroscience in ways that extend to dance, music and emotion. -- Michael Arbib, University of Southern California Collins breathes new life into the constructionist premise that language shapes how humans think. Using the literary traditions of ancient Greece and Rome to examine the constraints that oral and written media, respectively, impose on narrative representation, Neopoetics suggests new ways of thinking about the cognitive mechanisms that shape cultural transmission. -- Michelle Scalise Sugiyama, University of Oregon Recommended. -- A. Kind CHOICE

• Preface Acknowledgments 1. Innovating Ourselves 2. Narrative Memory 3. The Dancing, Singing Daughters of Memory 4. Visual Instruments of Memory 5. Poets' Play and Plato's Poetics 6. Writing for the Voice 7. Writing and the Reading Mind Epilogue: Poetics and the Making of the Modern Self Appendix: Three Horatian Texts Notes Bibliography Index

Christopher Collins is professor emeritus of English at New York University. His many books include Paleopoetics: The Evolution of the Preliterate Imagination (Columbia, 2013); Authority Figures: Metaphors of Mastery from the Iliad to the Apocalypse (1996); The Poetics of the Mind's Eye: Literature and the Psychology of Imagination (1991); and Reading the Written Image: Verbal Play, Interpretation, and the Roots of Iconophobia (1991).

Professor Collins has shown, with his unique combination of interests, just how complex and unpredictably intricate the cognitive web of human culture has become. Of course, this is not the last word on the subject of how culture shapes and modifies our collective cognitive process; we have just begun the task of mapping out the territory to be explored. But exploration is inherently exciting in itself, and this book has significantly widened the scope of the project. -- Merlin Donald, author of "Origins of the Modern Mind" Neopoetics brings ideas from ancient Greece and modern literary and psychological theory together in describing the "writing-ready" brain. It is a work of impressive scholarship, though the literary extracts and occasionally anecdotal style make the book a pleasure to read. I think it will make a distinctive mark in fields of human understanding, including history, psychology, anthropology, literary criticism, musicology. -- Michael Corballis, author of From Hand to Mouth: The Origins of Language Christopher Collins weaves the strands of cognitive poetics - neuroscience, cognitive psychology, anthropology, linguistics and semiotics - into a masterful work of scholarship on literacy, language, memory and the mind that itself reads as beautifully as a novel. This book calls out to be picked up and read carefully by anyone interested in how writing transformed the traditionally oral cultures of ancient Greece and Rome into literate and literary ones, and indeed helped define our own cultural evolution as human beings -- William Short, University of Texas, San Antonio The word poetics is rooted in the Greek poiein, to 'build' or 'create.' In his 2013 book, Paleopoetics, Christopher Collins assessed how evolution gave rise to the "language-ready" brain and its ability to create tools that extends our thoughts. Neopoetics carries his story forward to illuminate how writing has transformed the way that language supports 'mindsharing,' performance and narrative. His exposition fruitfully augments the tools of literary analysis with well-judged perspectives from cognitive neuroscience in ways that extend to dance, music and emotion. -- Michael Arbib, University of Southern California Collins breathes new life into the constructionist premise that language shapes how humans think. Using the literary traditions of ancient Greece and Rome to examine the constraints that oral and written media, respectively, impose on narrative representation, Neopoetics suggests new ways of thinking about the cognitive mechanisms that shape cultural transmission. -- Michelle Scalise Sugiyama, University of Oregon Recommended. -- A. Kind CHOICE

• Preface Acknowledgments 1. Innovating Ourselves 2. Narrative Memory 3. The Dancing, Singing Daughters of Memory 4. Visual Instruments of Memory 5. Poets' Play and Plato's Poetics 6. Writing for the Voice 7. Writing and the Reading Mind Epilogue: Poetics and the Making of the Modern Self Appendix: Three Horatian Texts Notes Bibliography Index