Jeanne Liedtka is a faculty member at the Darden Graduate School of Business Administration at the University of Virginia. Her Columbia Business School Publishing books include Designing for Growth: A Manager’s Toolkit (2011) and Design Thinking for the Greater Good: Innovation in the Social Sector (2017).Karen Hold is the founder of Experience Labs, an innovation consulting firm. She is also the director of DT:DC, a design thinking community in Washington, DC, and a visiting professor at École des Ponts Business School in Paris, France.Jessica Eldridge is a consultant working at the intersection of educational equity and purposeful innovation. She is the founder of Spark Strategic Solutions and is a specialist in design thinking, innovation management, and cross-sector collaboration.

Just when the world needs to up the innovation ante, here is the code to transform yourself, your team, or your whole organization. A true landmark book rooted in design thinking—meticulously evidenced, easy to read, and, above all, actionable for frontline change agents, CEOs, and everyone in between. I guarantee much nodding and many an aha moment. Better still, you’ll finish with your own personal profile and plan!

• Part I: Introduction1. How Design Shapes Us as We Shape Designs2. Why Design Thinking WorksPart II: The Discovery Process3. Immersion4. Sensemaking5. Alignment6. EmergencePart III: The Testing Process7. Imagining8. Learning in Action9. Putting It All TogetherPart IV: Different Strokes for Different Folks10. The Driver11. The Influencer12. The Analyst13. The SupporterPart V: The Destination14. Personal Development Planning15. Organizational Development PlanningAppendicesNotesAcknowledgmentsIndex

Jeanne Liedtka is a faculty member at the Darden Graduate School of Business Administration at the University of Virginia. Her Columbia Business School Publishing books include Designing for Growth: A Manager’s Toolkit (2011) and Design Thinking for the Greater Good: Innovation in the Social Sector (2017).Karen Hold is the founder of Experience Labs, an innovation consulting firm. She is also the director of DT:DC, a design thinking community in Washington, DC, and a visiting professor at École des Ponts Business School in Paris, France.Jessica Eldridge is a consultant working at the intersection of educational equity and purposeful innovation. She is the founder of Spark Strategic Solutions and is a specialist in design thinking, innovation management, and cross-sector collaboration.

Just when the world needs to up the innovation ante, here is the code to transform yourself, your team, or your whole organization. A true landmark book rooted in design thinking—meticulously evidenced, easy to read, and, above all, actionable for frontline change agents, CEOs, and everyone in between. I guarantee much nodding and many an aha moment. Better still, you’ll finish with your own personal profile and plan!

• Part I: Introduction1. How Design Shapes Us as We Shape Designs2. Why Design Thinking WorksPart II: The Discovery Process3. Immersion4. Sensemaking5. Alignment6. EmergencePart III: The Testing Process7. Imagining8. Learning in Action9. Putting It All TogetherPart IV: Different Strokes for Different Folks10. The Driver11. The Influencer12. The Analyst13. The SupporterPart V: The Destination14. Personal Development Planning15. Organizational Development PlanningAppendicesNotesAcknowledgmentsIndex