Jesper B. Sørensen is the Robert A. and Elizabeth R. Jeffe Professor of Organizational Behavior at the Stanford Graduate School of Business. He is also the faculty director of the Stanford Institute for Innovation in Developing Economies.Glenn R. Carroll is the Adams Distinguished Professor of Management at the Stanford Graduate School of Business. He previously held senior faculty appointments at the Columbia Business School and Berkeley’s Haas School of Business.

Sørensen and Carroll have developed an incredibly powerful yet simple way to build a compelling corporate strategy. After reading the book you’ll wonder why everyone doesn’t do it this way.

• PrefacePart I. Introduction1. Arguing for Organizational AdvantagePart II. Three Activities for Making Great Strategy2. Mapping Strategy3. Logic for Strategy4. Arguing in OrganizationsPart III. Applying Strategy Arguments5. Arguing About an Uncertain Future6. Formulating Strategy7. Communicating StrategyPart IV. Arguing Deeper8. Elaborating the Strategy9. Perceived Quality StrategiesPart V. Conclusion10. The Pillar of StrategyPart VI. AppendicesAppendix A: TerminologyAppendix B: Dissecting Strategy: A PrimerNotesReferencesIndex

Jesper B. Sørensen is the Robert A. and Elizabeth R. Jeffe Professor of Organizational Behavior at the Stanford Graduate School of Business. He is also the faculty director of the Stanford Institute for Innovation in Developing Economies.Glenn R. Carroll is the Adams Distinguished Professor of Management at the Stanford Graduate School of Business. He previously held senior faculty appointments at the Columbia Business School and Berkeley’s Haas School of Business.

Sørensen and Carroll have developed an incredibly powerful yet simple way to build a compelling corporate strategy. After reading the book you’ll wonder why everyone doesn’t do it this way.

• PrefacePart I. Introduction1. Arguing for Organizational AdvantagePart II. Three Activities for Making Great Strategy2. Mapping Strategy3. Logic for Strategy4. Arguing in OrganizationsPart III. Applying Strategy Arguments5. Arguing About an Uncertain Future6. Formulating Strategy7. Communicating StrategyPart IV. Arguing Deeper8. Elaborating the Strategy9. Perceived Quality StrategiesPart V. Conclusion10. The Pillar of StrategyPart VI. AppendicesAppendix A: TerminologyAppendix B: Dissecting Strategy: A PrimerNotesReferencesIndex

Jesper B. Sørensen is the Robert A. and Elizabeth R. Jeffe Professor of Organizational Behavior at the Stanford Graduate School of Business. He is also the faculty director of the Stanford Institute for Innovation in Developing Economies.Glenn R. Carroll is the Adams Distinguished Professor of Management at the Stanford Graduate School of Business. He previously held senior faculty appointments at the Columbia Business School and Berkeley’s Haas School of Business.

Sørensen and Carroll have developed an incredibly powerful yet simple way to build a compelling corporate strategy. After reading the book you’ll wonder why everyone doesn’t do it this way.

• PrefacePart I. Introduction1. Arguing for Organizational AdvantagePart II. Three Activities for Making Great Strategy2. Mapping Strategy3. Logic for Strategy4. Arguing in OrganizationsPart III. Applying Strategy Arguments5. Arguing About an Uncertain Future6. Formulating Strategy7. Communicating StrategyPart IV. Arguing Deeper8. Elaborating the Strategy9. Perceived Quality StrategiesPart V. Conclusion10. The Pillar of StrategyPart VI. AppendicesAppendix A: TerminologyAppendix B: Dissecting Strategy: A PrimerNotesReferencesIndex