Jeanne Liedtka is the United Technologies Corporation Professor Emerita of Business Administration at the University of Virginia Darden School of Business. Her Columbia Business School Publishing books include Designing for Growth: A Manager’s Toolkit (2011) and Experiencing Design: The Innovator’s Journey (2021).Randy Salzman is a former journalist and communications professor at several US and international colleges.Daisy Azer is an entrepreneur, innovation facilitator, and adjunct lecturer of design thinking at the University of Virginia Darden School of Business.

This is a timely work in that it parallels interest in applying effective business principles and practices to the nonprofit and government sector. It also aligns business with the idea of doing well and doing good.

• AcknowledgmentsI. Why Design Thinking?1. Catalyzing a Conversation for Change2. How Do We Get There from Here? A Tale of Two ManagersII. The Stories3. Igniting Creative Confidence at US Health and Human Services4. Including New Voices at The Kingwood Trust5. Scaling Design Thinking at Monash Medical Centre 6. Turning Debate into Dialogue at the US Food and Drug Administration7. Fostering Community Conversations in Iveragh, Ireland8. Connecting—and Disconnecting—the Pieces at United Cerebral Palsy9. The Power of Local at the Community Transportation Association of America10. Bridging Technology and the Human Experience at the Transportation Security Administration11. Making Innovation Safe at MasAgro 12. Integrating Design and Strategy at Children’s Health System of TexasIII. Moving into Action: Bringing Design Thinking to Your Organization13. The Four-Question Methodology in Action: Laying the Foundation14. The Four-Question Methodology in Action: Ideas to Experiments15. Building Organizational CapabilitiesNotesIndex

Jeanne Liedtka is the United Technologies Corporation Professor Emerita of Business Administration at the University of Virginia Darden School of Business. Her Columbia Business School Publishing books include Designing for Growth: A Manager’s Toolkit (2011) and Experiencing Design: The Innovator’s Journey (2021).Randy Salzman is a former journalist and communications professor at several US and international colleges.Daisy Azer is an entrepreneur, innovation facilitator, and adjunct lecturer of design thinking at the University of Virginia Darden School of Business.

This is a timely work in that it parallels interest in applying effective business principles and practices to the nonprofit and government sector. It also aligns business with the idea of doing well and doing good.

• AcknowledgmentsI. Why Design Thinking?1. Catalyzing a Conversation for Change2. How Do We Get There from Here? A Tale of Two ManagersII. The Stories3. Igniting Creative Confidence at US Health and Human Services4. Including New Voices at The Kingwood Trust5. Scaling Design Thinking at Monash Medical Centre 6. Turning Debate into Dialogue at the US Food and Drug Administration7. Fostering Community Conversations in Iveragh, Ireland8. Connecting—and Disconnecting—the Pieces at United Cerebral Palsy9. The Power of Local at the Community Transportation Association of America10. Bridging Technology and the Human Experience at the Transportation Security Administration11. Making Innovation Safe at MasAgro 12. Integrating Design and Strategy at Children’s Health System of TexasIII. Moving into Action: Bringing Design Thinking to Your Organization13. The Four-Question Methodology in Action: Laying the Foundation14. The Four-Question Methodology in Action: Ideas to Experiments15. Building Organizational CapabilitiesNotesIndex

Jeanne Liedtka is the United Technologies Corporation Professor Emerita of Business Administration at the University of Virginia Darden School of Business. Her Columbia Business School Publishing books include Designing for Growth: A Manager’s Toolkit (2011) and Experiencing Design: The Innovator’s Journey (2021).Randy Salzman is a former journalist and communications professor at several US and international colleges.Daisy Azer is an entrepreneur, innovation facilitator, and adjunct lecturer of design thinking at the University of Virginia Darden School of Business.

This is a timely work in that it parallels interest in applying effective business principles and practices to the nonprofit and government sector. It also aligns business with the idea of doing well and doing good.

• AcknowledgmentsI. Why Design Thinking?1. Catalyzing a Conversation for Change2. How Do We Get There from Here? A Tale of Two ManagersII. The Stories3. Igniting Creative Confidence at US Health and Human Services4. Including New Voices at The Kingwood Trust5. Scaling Design Thinking at Monash Medical Centre 6. Turning Debate into Dialogue at the US Food and Drug Administration7. Fostering Community Conversations in Iveragh, Ireland8. Connecting—and Disconnecting—the Pieces at United Cerebral Palsy9. The Power of Local at the Community Transportation Association of America10. Bridging Technology and the Human Experience at the Transportation Security Administration11. Making Innovation Safe at MasAgro 12. Integrating Design and Strategy at Children’s Health System of TexasIII. Moving into Action: Bringing Design Thinking to Your Organization13. The Four-Question Methodology in Action: Laying the Foundation14. The Four-Question Methodology in Action: Ideas to Experiments15. Building Organizational CapabilitiesNotesIndex